One of the main topics of the show is the sustainability and renewable energies. Can you give us a brief view about the coming trends on that way?
As already mentioned, the decisive trends in the ISH Energy and Aircontec section are efficient, future-oriented technologies and intelligent building-services technology. Basically, the idea is to take account of the increasing interaction of heating and renewable electricity. However, digital heating and the associated integration of IT in innovative heating technologies are also an important subject – all bundled together under the top theme of ‘The energy revolution with a bright future – we have the solutions’.
In the Aircontec section, the focal points include modern home-ventilation systems and the related subjects of energy efficiency and comfort in dwellings, as well as central and decentral solutions for new and existing buildings. Additionally, their attention will also be paid to technical challenges for environmentally friendly air-conditioning and ventilation systems.
In the ISH Water section, the sanitation industry already takes account of trends, such as female shift, health, silver society and sustainability, with its innovative products for tomorrow’s bathroom. Digital technologies are increasingly finding their way into the bathroom and, therefore, into the product portfolios of ISH exhibitors.
Moreover, we have been told and seen for ourselves that the factors considered essential for a comfortable bathroom are no longer size and glamour. Instead, the emphasis today is an attractive and usable facility for everyone, no matter whether they are young, old or physically impaired. The sanitation industry offers a variety of solutions that permit the bathroom to be used safely, ergonomically and comfortably in all phases of life. Accordingly, visitors can look forward to more important impulses for these developments at ISH in Frankfurt am Main.
ISH attracts many international exhibitors, can you give some tips for those attending for the first time?
The ISH is very much demand on the exhibitor side because it is the foremost trade show for the sector. Accordingly, exhibitors present themselves in the best light and invest large sums in their exhibition stands and visitor communication activities.
Registrations for ISH are made 18 months in advance. To draw attention to their presentations at the fair, exhibitors can choose from a variety of advertising and marketing services at the Exhibition Centre.
Additionally, we provide a promotional package with numerous free services, including admission-ticket vouchers for inviting customers to the fair.
On our website, exhibitors will find information to help them prepare for the fair, such as guidelines on technology, transport, etc. Also, we have a worldwide sales-partner network with representatives who can advise and help exhibitors. Therefore, we recommend that our international exhibitors enter into and maintain a lively dialogue with our Sales Partners.
What is the visitor's profile? Can anyone attend or is just for professionals?
ISH is the top event for decision makers from the sanitation, heating and air-conditioning trade, the industry, the wholesale trade, the service sector (planners, engineers, architects) and the real-estate and residential sector whereby the sanitation, heating and air-conditioning trade make up the biggest group of visitors.
Thus, the fair is primarily aimed at trade visitors. However, we also open it to private visitors on the last day (18 March).
Lastly, can you give us some participation results from the last edition?
At ISH 2015, 2,465 manufacturers presented their latest products and services on approximately 260,000 square metres of exhibition space.
Around 198,000 visitors made their way to Frankfurt Fair and Exhibition Centre to find out about the innumerable technical innovations and the latest trends. At the same time, ISH extended its lead as the world’s foremost international meeting place for the sector with 61 percent of exhibitors and 39 percent of visitors coming from outside Germany.