Tradeshows Simply fairs

Tendence Autumn + Winter 2020

  • From to
  • Messe Frankfurt Ludwig-Erhard-Anlage 1 / 60327 Frankfurt a. M., Frankfurt (Germany)

Tendence Autumn + Winter

Tendence Autumn + Winter: the trade show

Tendence is Germany’s most international and biggest order fair in the second half of the year and is distinguished by an extensive portfolio of products from the living, furnishing, decorating, gift articles, jewellery and fashion requisites sectors.

Last year, 37 percent of the exhibitors at Europe’s most important autumn trade fair came from 51 different countries. At this new-product platform, top brands and key players present their Christmas trends and thus offer the national and European retail trade the chance to place follow-up orders for the Christmas season. Simultaneously, exhibitors show their collections for the coming spring and summer season. Trade visitors are also targeted by Ecostyle, Trade Fair for Sustainable Lifestyle Products in the European Retail Trade, and Webchance Academy, Lecture Forum for Successful Online Advertising and Sales, which are held concurrently with Tendence.

Tendence Autumn + Winter editions

Edition Date Localizatiob
Tendence Autumn + Winter 2020 From to Frankfurt, Germany Messe Frankfurt
Tendence Autumn + Winter 2019 From to Frankfurt, Germany Messe Frankfurt
Tendence Autumn + Winter 2018 From to Frankfurt, Germany Messe Frankfurt
Tendence Autumn + Winter 2017 From to Frankfurt, Germany Messe Frankfurt
Tendence Autumn + Winter 2016 From to Frankfurt, Germany Messe Frankfurt

Tendence Autumn + Winter organizer

  • Messe Frankfurt
  • Frankfurt (Germany)

Tendence is Germany’s most international and important order platform for the second half of the year

The show attracts exhibitors from many segments of the consumer goods sector. Can you give some tips for those exhibiting for the first time, not just in Tendence but in Frankfurt?

Many visitors come from abroad because Tendence is Germany’s most international and biggest order platform for trends and new products. Accordingly, a professional presentation is important for all exhibitors. However, they should also be able to export their products. Messe Frankfurt offers a wide range of services to help exhibitors get the most out of their time at the fair, e.g., stand-construction service, hire furniture, catering, cleaning, logistics, personnel, online solutions and marketing aids. Whatever exhibitors need, we will be pleased to help.

During the exhibition, we can also enjoy many activities: FORM, BMWI area, Home & Trend Award... Do you recommend us an activity in particular?

As a supplementary product group, the arts & crafts segment at Tendence gives visitors a special opportunity to order one-off products that no other competitor will have in their assortment. The promotional area of the Federal Ministry of Economics and Energy, FORM 2016 and Home & Trend Award are just some of the highlights where visitors will find hand-crafted individual articles or design-oriented, industrially made products – in other words, something extremely distinctive for every business.

At all events, I would like to recommend our Next promotional areas, which are a component part of Tendence and give young companies that have already gained initial experience in the market the chance to present their product ideas to an international audience of trade visitors. In addition to the Next areas in the ‘Modern Crafts’ and ‘Accessories & Jewellery’ segments in Halls 9.0 and 9.2 respectively, there are two new areas this year, ‘Young Gifts’ and ‘Culinary Gifts’ in Hall 11.1.

The Talents areas are also well worth visiting. At this year’s Tendence, 35 ‘Talents’ from 13 countries are presenting extraordinary products well away from the mainstream in two areas: ‘Modern Crafts’ and ‘Accessories & Jewellery’. I am very much looking forward to seeing the spectrum of creations that awaits us in these different areas.

Lastly, can you give us some participation results from the last edition

Last year, Tendence presented the latest products and trends on 95,000 square metres of exhibition space (gross). More than 1,100 exhibitors from 48 countries showed their new collections to almost 28,000 visitors from 83 countries. The top-ten visitor nations were Germany, Switzerland, Austria, France, Italy, China, the Netherlands, Belgium, Poland and Spain.

Tendence: business, inspiration, networking

Tendence is the international consumer goods trade fair in the second half of the year for the home and gift sectors. If you are thinking on exhibiting or visiting next Tendence edition, don't miss the interview with Nicolette Naumann, Vice President Ambiente/Tendence, Messe Frankfurt and discover all the novelties as well as some tips and advices.

Exhibition Stands In Frankfurt

The novelties of the next edition

Tendence is all about new products and ideas – they are the real champions of Tendence.

The exhibitors at this international consumer goods fair present exciting novelties and are capable of delivering them within a short period – even in large quantities. They make Tendence the place to be in the second half of the year.

Tendence Exhibition Area In Frankfurt

Three reasons to visit Tendence

  1. Business, inspiration, networking. For retailers, it is the international platform at a perfect time to order for the important Christmas business period as well as the spring and summer season. In Frankfurt, they find a very international range of lifestyle products.
  2. The two product groups ‘Giving’ and ‘Living’ cover the spectrum from furnishing ideas, home textiles, small furniture items and lamps, outdoor items and garden accessories to genuine and costume jewellery, stylish accessories, fashion products and stationery.
  3. On top of that, Tendence offers awards, presentations, and exhibitions providing inspiration for visitors as well as exhibitors. Last but not least, Tendence is a unique networking platform for the consumer goods industry in Europe.

Tendence Frankfurt 2015

What I have to know to exhibit in Frankfurt (some specific rules)?

In short, companies who wish to exhibit at Tendence should be capable of exporting their products and they need to be able to organise a professional appearance at the fair. Of course, Messe Frankfurt provides a great range of services to make sure we assist exhibitors in the best way we can and help them to have a successful fair. Stand construction and engineering, rental furniture, catering, security, cleaning, personnel, logistics, online solutions, marketing, whatever you need a hand with, we more than happy to help.

Exhibit At Tendence Autumn+winter 2015

Benefits to exhibit here?

  • Tendence is a trade show offering a wide variety of products at different price points. Therefore, it is attractive for buyers from many countries and all kinds of distribution channels: owner-managed shops, department stores, online shops, DIY warehouses. With around 20 percent of visitors coming from outside Germany, from almost 90 countries,

  • Tendence provides opportunities for exhibitors aiming to reach out to international clients. Exhibiting in the heart of Europe and Germany, one of the countries with the strongest consumption in Europe creates opportunities in general, but even more so with the strong-selling months before Christmas ahead.

The Best Stand Design At Tendence Frankfurt

Some participation results from the last edition

In 2014, Tendence featured 1,212 exhibitors from 52 countries on a space the size of 14 football fields. These figures are certified by FKM, the objective authority evaluating exhibition statistics. Almost 35,000 visitors from 89 countries visited the fair. The level of EBU 35/cs visitor satisfaction reached an outstanding 89 percent. So do not miss your chance to discover Tendence yourself at the end of August this year in Frankfurt.

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