The show attracts exhibitors from many segments of the consumer goods sector. Can you give some tips for those exhibiting for the first time, not just in Tendence but in Frankfurt?
Many visitors come from abroad because Tendence is Germany’s most international and biggest order platform for trends and new products. Accordingly, a professional presentation is important for all exhibitors. However, they should also be able to export their products. Messe Frankfurt offers a wide range of services to help exhibitors get the most out of their time at the fair, e.g., stand-construction service, hire furniture, catering, cleaning, logistics, personnel, online solutions and marketing aids. Whatever exhibitors need, we will be pleased to help.
During the exhibition, we can also enjoy many activities: FORM, BMWI area, Home & Trend Award... Do you recommend us an activity in particular?
As a supplementary product group, the arts & crafts segment at Tendence gives visitors a special opportunity to order one-off products that no other competitor will have in their assortment. The promotional area of the Federal Ministry of Economics and Energy, FORM 2016 and Home & Trend Award are just some of the highlights where visitors will find hand-crafted individual articles or design-oriented, industrially made products – in other words, something extremely distinctive for every business.
At all events, I would like to recommend our Next promotional areas, which are a component part of Tendence and give young companies that have already gained initial experience in the market the chance to present their product ideas to an international audience of trade visitors. In addition to the Next areas in the ‘Modern Crafts’ and ‘Accessories & Jewellery’ segments in Halls 9.0 and 9.2 respectively, there are two new areas this year, ‘Young Gifts’ and ‘Culinary Gifts’ in Hall 11.1.
The Talents areas are also well worth visiting. At this year’s Tendence, 35 ‘Talents’ from 13 countries are presenting extraordinary products well away from the mainstream in two areas: ‘Modern Crafts’ and ‘Accessories & Jewellery’. I am very much looking forward to seeing the spectrum of creations that awaits us in these different areas.
Lastly, can you give us some participation results from the last edition
Last year, Tendence presented the latest products and trends on 95,000 square metres of exhibition space (gross). More than 1,100 exhibitors from 48 countries showed their new collections to almost 28,000 visitors from 83 countries. The top-ten visitor nations were Germany, Switzerland, Austria, France, Italy, China, the Netherlands, Belgium, Poland and Spain.