What is the visitors’ profile? Why should they visit the Show?
Saudi Health & Beauty is the only trade fair for health and beauty sectors in Saudi Arabia and thus, our visitors include Saudi investors, retail stores, distributors, beauty salons, spa & wellness centers, aesthetic clinics and cosmetic surgery centers, hospitals, hotels, hyper and supermarkets, med-spa professionals, pharmacies, dietary centers, make-up artists, hairstylists and top beauty celebrities. SHB 2016 welcomed 1,788 trade visitor and 4,269 unique visitors.
This upcoming edition features new events and activities. Which novelties will we find this year?
We try to come up with new activities every year, in 2016 we had Nazih’s (Beauty Me Zone Sponsor) hair show, it attracted over 777 hairstylists and salon owners, Nazih brought in hair professionals from international companies to demonstrate new hair techniques and styles.
We also had the first hairstyle competition of its kind in Saudi Arabia that drew a lot of attention to the show. Those features will be found again in SHB 2017 and more.
You are carrying out a free initiative for professional training called Al Sewaidi Initiative Training Program.
Can you give us some participation results from the last edition?
Based on our post-show survey 95% of Exhibitors were pleased with visitors’ quality and have fulfilled their business objectives.
Our exhibitors’ words of satisfaction are more rewarding than the numbers:
“We’ve been exhibiting for three years, from the very beginning. This year is the best year. It is as if it is another exhibition altogether, from how amazing and successful it is. We are exhibiting with three of our companies in the group – Eric Zemmour Salon, Le Medi Spa and Al Hoda Home Health Care Center. The organization, marketing, visitors and how everything is coordinated in a very good way. The number of visitors is even more than every year. They are a lot and even the quality is really good. Of course, I am coming back next year. Definitely.”
Business Development and Project Manager
Al Hoda Group, KSA
“It was a last minute show for us. We are happy. We had many contacts from all over the country. We had lots of business during these days. The quality of visitors was good. We had many distributors, many people interested in taking this product. I’m sure there’s going to be good following.”
Baldan Group, Italy
“The show so far, my first impression was it’s very extravagant. I think you guys did a wonderful job and so far, I’m extremely impressed with the show. In terms of the quality [of visitors], we were spot on and we were able to achieve our targets. Absolutely, I will definitely do this again. You guys have been amazing; I think I’ve said that to you repeatedly. So far so good, and definitely you guys should be looking forward to seeing me again next year.”
Eve Organics, USA