Is there a consumer profile depending on the type of the instrument?
Naturally, there is no shortage of clichés to draw on. For example, the athletic and extroverted drummer, the shy bassist and the intellectual violinist. The fact is, however, that the musicians using the instruments are no less varied than the ways the instruments can be used. And this applies equally to their character and consumer behaviour.
Unlike other sectors, in a music's industry trade show it's difficult to know how to improve your profit or increase the attendees in your stand. Could you give us some tips to take advantage of participation as an exhibitor?
Musikmesse gives exhibitors a wide range of opportunities for presenting their brands and products to visitors from the different musical communities. For example, they can take part in the Musikmesse programme of workshops and concerts with their endorsers and thus strengthen the emotional ties to their brand. Additionally, they can participate in the Musikmesse Matchmaking programme, which brings exhibitors together with the visitor target groups relevant to them. Companies more interested in reaching retailers and distributors can book a booth in the ‘Business Area & Full Range Companies’ segment, which offers an optimum setting for business discussions in a peaceful atmosphere. With target-group specific contact areas and forms of presentation, we help exhibitors get the most out of their time at the fair.
What represents Musikmesse for the annual calendar of the industry? What does the event do in order to support it?
Musikmesse is by far Europe’s biggest fair for musical instruments, sheet music, music production and music business connections. At the same time, it is much more than just a product show. For example, there is the ‘Business Academy’ lecture programme that helps retailers and distributors orient their business model towards the latest trends and challenges in the sector, and to get fit for the future. With the ‘Business Area & Full-range Companies’ segment mentioned before, the fair offers a separate hall aimed exclusively at trade visitors and thus underscores its commitment to the international musical-instrument trade.
Helping and supporting young people is also an important subject at Musikmesse. Thus, newcomers to music making have the chance to try out a variety of instruments at the new ‘Discover Music’ area. This is rounded off by an extensive range of workshops and master classes. For us, it is important to generate and consolidate enthusiasm for active music making because the more people who want to take up an instrument, the better the outlook will be for the sector.
Give us some reasons to attend
- huge variety of new musical products and, moreover
- direct contact with decision makers
- networking and business
- gain inspiration for making sales
- obtain tips on sophisticated playing techniques from professionals or simply take delight in an attractive programme of events
And in the evening, after the exhibition halls have closed, there is also a lot to discover in Frankfurt: the Musikmesse Festival, which made its successful debut last year, is being continued this year and will present numerous concerts in the clubs and venues throughout downtown Frankfurt.
Finally, can you give us some participation results from the last edition?
Together with the concurrent Prolight + Sound, International Fair of Technologies and Services for Entertainment, Integrated Systems and Creation, Musikmesse attracted some 100,000 visitors from around 130 countries. A total of 2,000 exhibitors made presentations at the two fairs in Frankfurt am Main.