We have the pleasure to present an interview with Jennifer Hoff, president of Taffy Event Strategies, the event management company that produces Coverings. Is an annually tradeshow and this year is taking place in Orlando on April 9 to 12th.
The fair presents a BtoB Networking Platform. Could you explain how this works?
Coverings presents an opportunity to reconnect with industry colleagues and network with new contacts. The show provides dedicated lounge spaces, show floor happy hours, and vast exhibit hall activities to facilitate attendee relationship building.
The Coverings Connect lounge allows attendees to relax, charge electronics, network and learn with 15-minute “Byte” sessions focused on growth through social media and online channels.
What are the latest trends in the tile and stone Industry?
With more than 1,100 exhibitors from over 40 countries, there are so many new products and trends to look forward to. Keep an eye out for gaged porcelain panels, colorful patchwork tile, geometric and botanical prints, interesting new stone looks on porcelain and much more.
What news have you prepared for the 2019 edition? What are the highlights?
Coverings has expanded the Installation & Design Experience, offering first-hand exploration of tile implemented by trained and certified tile installers. With vignettes created by local designers, an array of installations, tips, happy hours and more, this new area of the show will serve as a hub for interactive learning, best practices and networking.
What are the advantages of exhibiting at Coverings 2019
For thirty years, Coverings has been the preeminent event for the ceramic tile & natural stone industry in North America. Visitors from every facet of the tile & stone industry find that Coverings continues to drive their success and exhibitors have access to thousands of qualified professionals to share their latest product innovations, build connections and gain valuable feedback to further fine-tune their business.
Can you give us some tips to take the best out of visiting this event?
Attendees can make the most of their time by planning must-see sessions or exhibits in advance Register through Coverings.com and leverage the online pre-event planner to favorite exhibitors and create a schedule for priority education and conference sessions.
Onsite, attendees can use the Coverings Mobile App to navigate show information and coordinate networking opportunities through their user profile.
How can you apply to exhibit or attend?
Interested attendees and exhibitors can both learn more at Coverings.com. Show registration is free for all industry professionals and brands can be placed on a wait list for 2019 exhibitor space, which is currently sold out.
Lastly, can you give us some participation results from the last edition?
Nearly 25,000 industry professionals attended Coverings 2018, a 20% increase from 2013, when Coverings last took place in Atlanta.