CES 2018 is taking place from the 9-12 of January. We have interviewed Allison Fried, Director, Event Communications, Consumer Technology Association.
Does the fair present a BtoB Networking Platform? If so, could you explain about it?
CES is the largest and most influential global technology event. Every major tech company is at the show, which spans 1.75 million net square feet (half the size of Vatican City!) with 3,900+ exhibiting companies.
CES is the world’s largest gathering for B2B networking across every global industry, from healthcare to entertainment, automotive, engineering, manufacturing and beyond. The show draws more than 170,000 global attendees, including some 68,000 senior-level executives. Deals are made; partnerships are forged and jobs are created as a direct result of CES.
What are the latest trends in the consumer technologies? Will these trend be exhibit also in the fair?
Innovation comes to life at CES and the 2018 show will feature technology that will change lives around the world. Some of the major trends at this year’s show will include: Artificial intelligence (including voice and deep machine learning), 5G connectivity, self-driving tech, smart cities, smart home, robotics, AR, VR, biometrics, security, sports and more.
What news have you prepared for the 2018 edition? What are the highlights?
Part of the wonder and amazement of CES is the incredible innovation that launches at the show from companies both large and small. Major trends on the show floor (AI, 5G, smart cities and more).
More than 20,000 products will launch at CES 2018 from more than 3,900 companies, covering 24 product categories. This year’s features a number of new dedicated product areas called Marketplaces that will indicate where our industry is headed, including areas focused on Smart Cities, Sports Technology, Artificial Intelligence and product design and source.
In addition to major global brands, CES is also home to cutting-edge startups. Eureka Park, the startup hub at the show, will feature more than 900 companies this year (an increase of 50 percent over 2017), representing 42 countries. Since 2012, more than 1,100 Eureka Park startups have raised $1.5 billion. Investors come to Eureka Park to find their next unicorn; media come for their next story and corporations come to look for partnerships and acquisitions.
What are the advantages of exhibiting at CES Las Vegas 2018?
CES is the world’s most important technology event. There is no other event in the world that brings together influential global media, buyers, manufacturers and retailers in one location. CES gives companies, both large and small, the opportunity to showcase their products on the world stage. Dreams are made and businesses are born from the CES show floor. In the show’s 51 year history, every major technology product has gotten its start from CES, including the VCR, DVD, HDTV, 4K UHDTV, tablets and 3D printers.
Can you give us some tips to take the best out of visiting this event?
CES 2018 will feature the largest exhibit floor in show history with more than 1.75 million net square feet. With so much to see (3,900+ exhibitors!), mapping out the companies and areas on the show floor before arriving onsite can maximize an attendee’s visit at the show. The CES app, has everything you need to plan for the show, including the exhibitor directory, conference schedule, speaker list, in-networking app and important information regarding show logistics. This year’s app comes equipped with the CES Bot to answer all of your questions about the show.
And with miles and miles of technology innovation to see, one thing is essential when planning for CES 2018 – wear comfortable shoes!
Why has CES Las Vegas become the world's gathering place for all those who thrive on the business of consumer technologies?
For more than 50 years, CES has, and remains, the top destination where business gets done. Every major technology company participates in CES by exhibiting, speaking, sponsoring, attending or holding co-located events. Deals are done and partnerships are made from the show floor, in and around our conference program, in impromptu connections and in planned meetings and special events. While some tradeshows cover niche product markets or are more regional, CES covers anything having to do with consumer tech from automotive to wireless and everything in between and represents the entire global market.
How to apply to exhibit or attend?
CES is a trade-only event, so attendees and exhibitors must have an affiliation with the industry. Attendees can register for CES by visiting CES.tech and companies interested in exhibiting at the show can contact our Business Development Team here.
Lastly, can you give us some participation results from the last edition?
The 2017 show featured 3,900 exhibitors across 1.6 million net square feet of exhibit space and drew 184,279 attendees. For CES 2018, more than 3,900 companies will exhibit, with the show floor spanning a record-breaking 1.75 million net square feet.
We expect attendance to be on par with last year with approximately 170,000 attendees. We go to great lengths to ensure CES is a manageable and positive business experience. Registration credentials ensure only qualified attendees are permitted, as we believe ‘quality over quantity’ leads to a more successful show.