Can you give some tips for those exhibiting for the first time in Colonia and specifically at Anuga? (venue rules, customs, business etiquette...)
Once we have confirmed the exhibitor, we strongly recommend to book accommodations for the fair. Our hotel service is supporting exhibitors if they need recommendations. The earlier an exhibitor acts, the better, because usually during Anuga lots of accommodations are fully booked and rather expensive. Each exhibitor has to take care of its stand construction and the design either by their partners or by our Koelnmesse tailor-made exhibition solutions. Any additional technical services that may be required, particularly the installation of electricity, water and safety devices, the recruitment of local auxiliary personnel, etc., can be ordered via the Koelnmesse-Service-Portal (KSP) by means of special order forms against a separate charge. For the duration of the event the stands must be staffed by personnel and display the products specified in the application and confirmation of acceptance. Trade fair participants from countries, whose citizens require a visa for travelling to Germany, we do offer visa support.
Can anybody attend Anuga? What is the visitor profile? How to register?
Anuga is a trade fair. It is open to decision-makers from the following sectors of the food and drink industry: food retail and wholesale trade, drinks retail and wholesale trade, trade co-operatives, drugstores and health food stores, food and drink trade representatives, food and drink importing and exporting, food skilled trades, food and drink manufacturing industry and suppliers to the food and drink industry. Responsible employees from companies engaged in the foodservice and catering market such as the hotel and catering trade, system/brand-name catering, industrial, communal and institutional catering including contract catering are also eligible to attend. The show is also open to those involved in the procurement and installation of technical facilities and equipment, the planning of large-scale catering establishments as well as the specialist trade for technology for large scale catering establishments. All visitors must be able to provide proof of their trade visitor status when acquiring their entrance tickets.
Via our website, trade fair visits can easily buy their tickets in our Online-Ticket-Shop. Day tickets are 40 euros online and 80 euros at the box office. Season Tickets are 80 euros online and 100 euros at the box office.
What is the exhibitor profile?
Exhibitors vary from small and medium-sized companies to large companies who are involved in the food and beverages business. They can be food and drink manufacturers, importers and wholesalers of food and drinks, suppliers to the food and drink industry, suppliers of services for the catering sector and suppliers of specialties as well as suppliers of fresh convenience products.
Which are the more relevant tradeshows in the sector?
Koelnmesse is an international leader in organizing food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. But Koelnmesse does not only organizes food trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. Anufood Brazil and China or India, Thaifex Anuga Asia or alimentec are some to be named when speaking about other relevant trade shows worldwide.
Can you give us some participation results from the last edition?
Lastly, regarding the exhibitor, how many stand exhibitors participate in the last edition? from how many different nationalities they are?
Anuga 2017 was the best trade fair in a long time for many of the exhibitors. More than 7,400 companies from 107 countries, a new record, presented products from all over the world and all categories over the course of five days. Around 165,000 trade visitors from 198 countries took advantage of this unique offer for sourcing, information and ordering at top level.