We are pleased to present an interview with Nicolette Naumann, Vice President of Ambiente. This fair focused on the decorating industry that will take place in Frankfurt from February 8 to 12, 2019.
The fair presents a B2B Networking Platform. Could you explain about it?
Ambiente is the event of the year for the consumer goods market, acting as a barometer of the latest trends as well as an order and design platform. Retailers from the entire world come to Frankfurt to meet the consolidated expertise and product range of the global consumer goods industry. Exhibitors from around 90 countries will be setting trends for 2019 and beyond.
What are the latest trends in the decor Industry?
The trend bureau bora.herke.palmisano has researched the styles that will reflect current design trends for 2019, and will be showcasing those styles at Ambiente. They have selected three thematic trends: Tasteful Residence, Quiet Surroundings and Joy Filled Ambience.
Tasteful Residence is a trend which stands for perfect craftsmanship and which creates a comfortable yet sophisticated atmosphere using specially chosen showpieces and unique items.
The preferred materials will be hardwood, leather and Bouclé, in addition to velvet, velours and porcelain. Other special highlights will be coloured glass and polished surfaces. Quiet Surroundings represents, however, plain products that are close to natural, soft colours and respect for the original material create a natural environment that is ideal for anyone longing for a stress-free daily life that is full of peace and tranquility. Moreover, natural materials such as wool, silk, hemp, wood, stone, clay and ceramics are combined.
There is joy in experimenting and in applying traditional craft techniques. Recycling often plays a role, too. Lastly, Joy-Filled Ambience is a happy, colourful trend world with bold combinations of colours and the charm of randomness: Diverse materials, an eccentric mix of patterns. This refreshingly unexpected style is dominated by botanical themes, geometric and oversized décor as well as vintage prints, to name but a few.
What news have you prepared for the 2019 edition? What are the highlights?
Hall 12 is Messe Frankfurt’s answer to the challenges of the future. It encapsulates the need for something new, sustainable and vital in today’s world – something that will pave the way for tomorrow. The Ambiente team has therefore used the opening of Hall 12 as an opportunity to rethink the structures of its Living/Giving area. The new structure will provide fresh stimuli among national and international buyers, create opportunities and synergies and strengthen growing product segments.
Buyers looking for original product ideas will enjoy the Talents and Next areas, which feature contemporary designs and creations by young and unknown designers. The designer and curator Sebastian Bergne will demonstrate creative solutions from Ambiente exhibitors, with the focus on dining, cooking and houseware in the Foyer of Hall 4.0. Furthermore, Ambiente 2019 will host numerous prestigious award ceremonies, such as the German Design Award, the Kitchen Innovation Award and the Plagiarius anti-award for product piracy. After the great success of the first Tableware International Awards of Excellence last year, this award is again given for tableware that is functional, beautiful or original and tells a story. The winners will be announced during Ambiente. For the first time, the newly created award Dineus honors outstanding products and projects from the entire spectrum of tableware on the Monday of the fair. Following in the footsteps of Denmark, France, Japan, the USA, Italy, the UK and the Netherlands, the forthcoming Ambiente partner country will be the Republic of India. The presentation of the partner country will cover a wide range of products by traditional crafts and artisans. Make sure not to miss it in Galleria 1.
What are the advantages of exhibiting at Ambiente 2019?
Very simply put – here in Frankfurt the worldmarket comes together to meet and to make business. That is also one of the biggest differences from other trade fairs: the strongly international nature of Ambiente, on both its exhibitors’ and visitors’ side. Another advantage of Ambiente is clearly that the fair is held in the heart of Europe and is ideal to get to. As a classical multi sector fair, it is divided into three product areas: Dining, Giving and Living. In this way, along with their core ranges, buyers can also register trends and incentives from related product ranges. This makes Ambiente so particular and a world-wide “must” for all those working in the industry.
Can you give us some tips to take the best out of visiting this event?
It’s almost impossible for anyone to visit the entire trade fair – and, in fact, no one is expected to do so. With around 4,500 exhibitors participating at Ambiente, visitors from all over the world are guaranteed to find an international range of consumer goods. With so much choice, locating an individual product can be a challenge, so the fair offers a range of navigational tools to help visitors find specific products quickly. The Ethical Style Guide lists manufacturers which produce in accordance with sustainability and fair-trade principles. The Contract Business Guide helps visitors working in the contract busines and HoReCa sector to find the right as well as experienced partners.
And the special presentation “Solutions” speeds up the process of seeking out innovative kitchen and household appliances. Furthermore, we suggest downloading our App “Navigator Ambiente”, which is the perfect orientation guide at the fair. Navigate over the fairgrounds, through the exhibitor and product search or receive inspiration through news and twitter messages.
How to apply to exhibit or attend?
In the first place it is important for an exhibitor to have a professional presentation of his business. In this context, effective onsite and online marketing is essential to each and every exhibitor in order to safeguard the successful participation. Generating attention for the own company and attracting visitors at Ambiente in the A and O of trade fair marketing.
In this way, exhibitors can convey their messages directly and reach their target audience at the Frankfurt exhibition grounds and at our online formats. Messe Frankfurt offers a large range of services to support its exhibitors, be it logistics, stand construction, marketing and catering, which help to secure the best possible performance of our exhibitors at Ambiente.
Lastly, can you give us some participation results from the last edition?
Ambiente 2018 featured 4,441 exhibitors from 89 countries and attracted 134,600 trade visitors from 168 countries, presenting classic and innovative products over five days. 81 per cent of all exhibitors and 59 per cent of our visitors came from outside Germany, making Ambiente 2018 the most international consumer goods trade fair of all times.