VIV Russia main principle is based on the 'Feed to Meat' principle. It showcases the industry's developments by the Feed to Meat concept that brings together supply and demand within the complete animal protein chain. Covering each step of the production process, it also presents the worlds key players in the industry.
All the consumers and trade professionals that take part of this show are rapidly changing this sector on a global scale. As the demand a healthy, convenient, fresh and safe products all around. Not only the food products themselves, yet also packaging. It has become way more important within the precious years and it pairs up with the selling process as well. Making this trade show even more innovative and on top of things.
As its role is to take care of animal production and meat processing, VIV Russia is the main showcase of the industry's developments by the Feed to Meat concept. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in.
If you are interested in anything that involves the animal feed and health care and meat production process, you better book a stand at VIV. From the all the benefits stated above and featured conferences, there is nowhere better to be.