Do you have an area dedicated to educational toys or anything dedicated to children with special needs?
Located across three halls, “Technical Toys, Educational Toys, Action Toys”, which is incidentally the biggest product group at the Spielwarenmesse, spotlights educational toys along with a huge selection of toys with educational elements. The “Games, Books, Learning and Experimenting, Multimedia” segment in Hall 10 also features toys for children with special needs.
What can you highlight in the next edition? What will the novelties be? Do you have any star products or brands?
The Spielwarenmesse is always the main highlight of the year for the industry as a whole. The licensing theme, for example, has been cast a leading role this year. Licensed toys generate retail sales all year round. Companies of all sizes will be presenting fast-selling licensed products across all twelve product groups. The product portfolio includes everything from school supplies and products for babies and infants to party articles. The International Licensing Industry Merchandisers’ Association, or LIMA for short, is putting in its first official appearance at the Spielwarenmesse in 2017. The Tech2Play promotion area is another highlight devoted exclusively to technological toys.
Can you provide some tips for those exhibiting for the first time, not just at your fair but also in Nuremberg? (customs, business etiquette, venue, rules...)
We want our “Spirit of Play” to be felt all over the city. This is why Nuremberg is transformed into the ToyCity for the duration of the Spielwarenmesse, featuring a whole host of promotions and activities for the locals, as well as exhibitors and visitors. There’s a guided tour that reveals the city’s long connection with the world of toys. When in Nuremberg, it’s also worth visiting St. Lorenz Church. And if you’re wanting to bring a long day at the fair to a relaxing end, you can enjoy the Spielwarenmesse ToyCocktail at one of several selected bars in Nuremberg.
In your opinion, does the design of the stands influence sales levels and footfall?
In terms of both content and outward appearance, the Spielwarenmesse is a real eye-catcher. This is partly due to the stunning stand designs of many of our exhibitors which, in turn, provide our visitors with inspiration for their own stores. They can immediately see how to position and present the products in their own shops.
Can you recommend a particular activity or workshop?
Visitors to the Spielwarenmesse receive the inspiration and ideas they need for the everyday running of their businesses. Hall 3A features several special shows that are well worth a visit. The Toy Business Forum features presentations on a different topic every day, specifically targeting the needs of retailers. The TrendGallery shines the spotlight on the kind of products reflected in the three main trends along with the nominees and winners of the ToyAwards. The New Exhibitor Center in Hall 3A represents a treasure trove of exciting companies from different countries, exhibiting at the Spielwarenmesse for the first time and contributing a plethora of new ideas. Creative products are in abundance at the adjacent pavilion for young innovative companies – all German start-ups whose appearance at the fair is sponsored with state funding.
Give us some reasons not to miss the show.
- The Spielwarenmesse represents the biggest and most important event for the international toy industry right at the beginning of the year.
- Is the best place to gain a comprehensive and in-depth insight into the global market at a single venue.
- Buyers can experience the toys for themselves and it is also an essential networking platform.
- The national pavilions, the total of which has grown to 14, give visitors access to new markets.
- Hall 3A provides an abundance of information on trends, knowledge and know-how. And the other halls are also brimming with fascinating exhibitors, showcasing their latest products.
Lastly, can you give us some participation results from the last edition?
The Spielwarenmesse 2016 was characterised by high levels of satisfaction across the board. It achieved top ratings in all areas.
- 2,851 exhibitors from 66 countries
- 70,714 trade buyers from 125 countries.
Our offering received better reviews than ever before. The visitors were particularly impressed by the sheer variety of innovative products. These results fill us with pride and confirm that we’re on track. They’re a great incentive for us to continue working hard. We’re very much looking forward to delivering another successful event in 2017.