ProWine Sao Paulo: the trade show
ProWine Sâo Paulo is the leading wine and spirits fair in Latin America where, for three days, professionals from the sector meet to establish contacts, share knowledge and do business.
The fair, initially called Provino, was created in 2019 to promote the wine and spirits industry in Latin America, being a success since its first edition. Sao Paulo is the main financial city in Latin America and has the largest import market, as 50% of wine and spirits imports are destined for Brazil.
The ProWine Sâo Paulo fair also has the experience, credibility and worldwide recognition of the famous ProWein in Düsseldorf, the world's leading international trade fair for wines and spirits.