Once again ITB Berlin presents us the latest trends hosting companies who will be presenting their innovations on the eTravel world. For a sneak peek, David Ruetz, head of ITB Berlin tells us a bit of what is coming this 6 to 10th of March.
¿What novelties have you prepared for this 2019 edition?
The Technology, Tours & Activities (TTA) segment is new at ITB Berlin 2019, and the emphasis there will be on promoting and selling in-destination services. Both major players and small start-ups will be able to present their innovative products at the new exhibition and meeting area in the Adventure Travel Hall. The TTA marketplace will be the place to head for providers of tours, tour guides, technology and apps, re-sellers, intermediaries and destinations. Exhibitors and trade visitors can also establish new contacts and exchange experiences at networking events.
ITB Berlin (edited by David Ruetz (head of ITB Berlin), Prof. Dr. Roland Conrady (Worms) and Marc Aeberhard (Luxury Hotel+Spa Management, Zürich) will launch a new Luxury Guide. It provides a broad overview of the luxury tourism phenomenon, which to date has been hardly explored. This book targets executives and travel industry employees (hotels, destinations, tour operators and agencies, carriers) around the world as well as graduates of university tourism courses.
The ITB Berlin Convention is moving to the CityCube: In future the ITB Berlin Convention will take place at the CityCube, the new multi-purpose congress and trade fair venue. That means more room for events, improved access and better transport links. Visitors to the CityCube will be directly next door to the fair halls and only a short distance from light rail public transport (S-Bahn) at Messe Süd.
The eTravel World continues to expand: Relocating the ITB Berlin Convention means the Travel Technology segment will gain more space. At the eTravel World another focus besides in-destination services at the TTA Forum is the topic of payment. Related events will include sessions with Amazon Pay, Paypal and Wirecard.
The event presents a multifaceted programme with workshops at ITB Berlin and special events. Which of the activities do you think are a must for the visitor of which of them do you highlight?
I can warmly recommend visiting ITB Berlin Convention 2019. The global travel think tank examines global travel and tourism topics that will have a long-term impact on industry structures in the years to come. It will focus on the four major challenges facing the industry and the specific measures it must take in response to climate change and environmental sustainability, future mobility, over tourism and to today’s tourists who have become more discerning, have individual requests and are expressing their political views. The consequences of Brexit will also figure in this debate.
Another event worth visiting: The annual ITB Book Awards that recognise the latest and most interesting travel publications from Germany and abroad. It takes place on Friday, 8 March 2019 at 4 p.m. at the Palais am Funkturm, the awards venue of ITB Berlin.
What are the advantages of exhibiting at ITB 2019?
The World’s Leading Travel Trade Show is a must-attend event for everyone in the tourism industry. It mirrors the entire value-added chain of the tourism industry. In addition to meeting and getting to know industry decision-makers, it is the business side of the show that for exhibitors above all determines its success. ITB Berlin is the event with the most trade visitors from abroad and boasts the world's largest attendance of exhibitors from all parts of the globe. Less than 20 per cent of the show’s exhibitors are from Germany. 81 percent come to us from abroad. The show is always like a big reunion of the family that represents the world’s travel industry.
Can you give me some tips for those exhibiting for the first time and specifically at ITB?
We provide every exhibitor with a detailed 30 pages Exhibitor Guide that shows the most important steps to ensure a successful preparation, exhibition & follow-up at ITB Berlin. Sorted by topics it helps exhibitors to get the most out of their trade show participation, such us attending business meetings which are taken quite seriously at ITB Berlin. Business rules rely on professionalism, good business sense and formality.
Can anybody attend at ITB Berlin? How to register?
Exhibitors just need to download the stand registration for the next ITB Berlin. It’s quite easy: by simply filling out the form on the computer/ mobile phone and send it right back via email.
Trade visitors may purchase their ticket online from the beginning of December on the official website.
Public visitors are welcome to visit ITB Berlin during the weekend from 9-10 March 2019, tickets can either be purchased online in advance or on-site.
What is the exhibitor profile?
The range of exhibitors being present at ITB Berlin includes the complete spectrum of the travel industry and encompasses for example tour operators, travel agencies, travel technology providers and reservation systems. Furthermore, you will find various associations from different segments and hospitality companies from small individual hotels to large, worldwide operating hotel chains. Also, we will welcome again all sorts of transportation companies such as airlines as well as cruise and ferry companies. Last but now least, visitors will find a large range of tourist organizations reaching from small regional tourist boards to the large national tourist organizations.
What is the visitor profile?
During the weekdays from Wednesday to Friday, the trade show exclusively focuses on the B2B visitors from the industry. Furthermore, publishers and media representatives attend the event as well as visitors from the segments of research, education and universities as well as the field of business travelers.
During the weekend, ITB is also open to the general public and welcomes a very large number of visitors – from Berlin, but also from other parts of Germany, Europe and even the world.
Can you give us some participation results from the last edition? How many visitors attend? In total from the exhibitors, from how many different nationalities they are?
The results of the 52nd edition 2018 mirrored the good atmosphere. With around 110,000 trade visitors from Germany and abroad, ITB Berlin was able to reaffirm its standing as the World’s Leading Travel Trade Show.
Lastly, regarding the exhibitor, how many stand exhibitors participate in the last edition? In total how many different countries they are?
The 5-day show, which had been booked to near capacity for months, impressively confirmed its role as a reliable economic indicator and forward-looking trendsetter with 10,000 exhibitors participating from over 180 countries.