What are the advantages of exhibiting at ISM 2019?
There are four decisive aspects why companies should exhibit at ISM.
Aspect 1 Innovations, ideas, inspirations: ISM surpasses every other trade fair in its role as the trend barometer and source of momentum for the global sweets and snacks industry. Only here exhibitors and visitors can gain such a wealth of comprehensive information about all the trends, market developments and competitors´ activities.
Aspect 2 A concept tailored to meet your needs: ISM´s concept is optimally designed to meet the exhibitor's needs and the trade´s requirements. Only end products intended for the retail trade are displayed - from all the relevant areas: chocolate, sugar confectionery, fine baked goods, snack items, ice cream and raw pastes. That´s how the sector´s supply and demand are brought together in a targeted manner.
Aspect 3 Well-defined visitor groups: ISM is open exclusively to trade visitors – especially bulk buyers. So, people who visit the fair are working in the industry and contacts are of high quality.
Aspect 4 Perfect timing: The fair´s early scheduling at the beginning of the year enables exhibitors to optimally plan and present all of their seasonal business. So they won´t miss any opportunities for a turnover.
Can you give us some tips to take the best out of visiting this event?
In order to get an overview of the fair, trade visitors should definitely use our hall and site plans which they can find on our website. A few weeks before ISM starts, they can also download an ISM App with maps, information on exhibitors and events that take place at the fair. That way, trade visitors easily find their way around. Moreover, we offer a comprehensive search function for exhibitors and events on our website. In so doing, trade visitors know exactly where to find the exhibitor who they like to meet or when which talk or lecture will take place on our expert stage. For those who are interested in trends and innovations, we offer special exhibitions such as the New Product Showcase, the New Snack Area, the Newcomer Area or the Start-up Area.
Furthermore, we offer Guided Tours, e.g. “ISM in a nutshell”. This way, you will see the most important areas and special shows at ISM in less than one hour.
How to apply to exhibit or attend?
The best way to apply is via our website,
Here you can download the application forms, calculate the costs of your booth and get information about the different areas and special packages for companies who like to exhibit.
If you would like to attend as-as visitor, you will find all relevant information in the visitor section of the ISM website.
Lastly, can you give us some participation results from the last edition?
Overall the ISM 2018 recorded around 37,500 trade visitors from 144 countries.
1,656 exhibitors from 73 countries participated. For them, the quality of the trade visitors was of decisive significance in their summaries of the trade fair. Not only buyers from the largest trading companies were on-site. Also, the online trade and the specialized trade that is important for many exhibitors came to Cologne. The global leading role of ISM was not least confirmed by the presence of the TOP 20 food distributors worldwide, who were represented in Cologne by strong teams of buyers. The registration data of ISM showed that leading trading and sales companies had travelled to Cologne. These include for instance Aeon, Ahold, Aldi, Amazon, Arko, Auchan, Carrefour, Coop, Costco, Delhaize, Edeka, Globus, Hussel, Jumbo, Karstadt, Kaufhof, Kroger, Leclerc, Lekkerland, Lidl, Marks & Spencer, Metro, Mercadona, Netto, Rewe, Rossmann, Sainsbury, Spar, Target, Tesco and Walmart. Important importers, international wholesalers and suppliers of gift and decorative items also travelled to Cologne to attend the trade fair.