IAW September 2022

Koeln Messe , Koelnmesse GmbH Messeplatz 1
Cologne (DE)

IAW: the trade show

IAW is Europe’s most succesful event in terms of orders for promotional and trend-led products. The no. 1 event for top buyers from Germany and across Europe will again be offering the whole package: around 300 exhibitors from all around the world will showcase innovative top-sellers and popular lines on a 28,000 m² display area.The Trade Fair is strictly for professionals and Its success is charted by the continued growth in the number of exhibitors and visitors. 

Buyers appreciate the fact that they can find, plan and order complete ranges and products for themed retail promotions. Over 300 exhibitors and importers from numerous countries will be staging an outstanding display covering 28,000 m² in Halls 6 and 9! You will find such a concentration of top contacts nowhere else…

Exhibit themes
  • Food & drinks
  • Toiletries & cosmetics
  • Textiles & fabrics
  • Sport & leisure articles
  • Toys
  • Electronic goods
  • Household goods & office supplies
  • Plants & flowers
  • Gardening products
  • Seasonal & trend-led products
  • DIY & hardware products
  • Gifts, jewellery, clocks & watches
  • Small items of furniture & home accessories

IAW editions

IAW September 2022 From to Koeln Messe
IAW March 2022 From to Koeln Messe
IAW March 2020 From to Koeln Messe
IAW September 2019 From to Koeln Messe

IAW is a benchmark expo for the retail industry

IAW is the top event for retail promotions and imports. This is where the top buyers from Germany and across Europe come together to offer the full package. All their best supplies in the any kind of sector in retail. Come on by to see the latest products and even present yours.

Iaw Cologne

If you have got any curiosity for this sector or you already take part of it, be sure to let us know. As we will be pleased to help you make your stand design the best one there. We would love to help you out, all free of cost. You can see anything from food and drinks to gift and novelties items, from small items of furniture and accessories to plants and flowers.

Absolutely everything that you need for your store, you can see it all over the show floor. More than 300 exhibitors will display their novelties while receiving prestigious trend-setting products awards. The top products for the current IAW show is the "smoothie-maker to go" from the German company Adexi (Rödermark).

This is the pinnacle of the retail trade. Its success is marked by the continuous growth in the number of exhibitors and visitors that they have reached, year after year. Buyers welcome the fact that they can find, plan and order – on the spot – complete ranges and products for themed retail promotions. Take part of this show, book a stand and keep us in mind.