Dmexco is an international exposition and innovation platform of the digital industry, that takes places on September 13 & 14, 2017 in Cologne, Germany. As a combination of a trade fair and a conference, Dmexco is focused on marketing, advertising, technology, media and offers a large selection of economic trends, product innovations, creative strategies and business opportunities.
Here's a look at what Dmexco brings us for this edition.
Give us some reasons why we can't miss to visit DMEXCO 2017
The best reasons you have to visit Dmexco are: the event has 6 expo halls with more than 1,050+ national and international brands; 17 conference stages inclusive Congress Hall, Debate Hall, Experience Hall and Motion Hall.
570+ Top Speakers and 250+ hours conference program with the most outstanding themes; great demos, showcases, and live acts; extended Start-up Village with top pitches and various stages Expo Specials as the World of Experience, the Video Content Area, the Blogger and Influencer Lounge, the
Expo Specials as the World of Experience, the Video Content Area, the Blogger and Influencer Lounge, the Girls’ Lounge and the TV Studio; new planning tools in the Dmexco app and on the Dmexco website.
Finally, entertainment with Dmexco Party, stand parties and even more evening events.
What are the latest trends in the digital economy we will find at Dmexco?
The latest trends you will find in Dmexco are: Digital transformation, Internet of Things, automation, artificial intelligence, virtual reality, augmented reality, video, addressable tv, programmatic, connected cars and voice technology.
What novelties have you prepared for this 2017 edition?
The World of Experience as a central innovation hub for marketing communication and marketing technology. Furthermore, there will be more space thanks to a sixth expo hall for the very first time and an expanded Start-up Village.
There will be three entrances for visitors for better access (free Travel Ticket is valid for public transport operated by the Rhein-Sieg Transport Authority, VRS).
Could you recommend us some speakers or conferences?
It all depends on what interests you most. On the Congress Hall with trendsetting keynote speeches, interviews, and panel discussions. Meanwhile, Debate Hall will thrill you - with its dynamism and impressive arena setting, and because it takes you close to the action.
On the Motion Hall stage, the leading video producers will present their latest productions. And in the Experience Hall, the focus is on consumers and their connected new world.
What are the advantages of exhibiting at Dmexco?
Business First: 88% of the visitors to Dmexco have a say in the procurement of media services. More than 1,050 companies from all over the world — market leaders, global players, and future-oriented start-ups — will be presenting themselves at Dmexco.
Over 50,000 expected decision-makers from the marketing, technology, creative, and media sectors make use of Dmexco as a business and information platform.
A wide variety of focused topics: Dmexco offers everything from ad serving and ad trading to e-commerce, in-game advertising, multichannel marketing, and mobile to online marketing, as well as social, targeting, and moving-image advertising.
Dmexco is more than an expo: You will have the opportunity of showing your best innovations, technologies, and trends on the stage in one of the eight conference formats. As an exhibitor, you can also make use of the exclusive sponsoring and advertising opportunities and other high-quality services offered by Dmexco.
What is the visitor's profile?
Dmexco visitors are large national and international decision-makers from the marketing, technology, creative, and media sectors.
More info on the official website.
Lastly, can you give us some participation results from the last edition (Dmexco 2016)?
Dmexco attracts more brands, agencies, media and tech players from the industry than any other trade show – in 2016 Dmexco welcomed 50,700 visitors from 100+ countries.
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