Highlight some of your seminars for this edition

With the market opening up to foreign players, now is the time to get valuable insights into the Japanese market rules, regulations and trends. Every year CPhI Japan hosts seminars from the government, industry associations and other important players in the market.

Keynote Seminars held in English or with interpretation include:

  • K-1: Current topics regarding regulation of pharmaceuticals in Japan; 19 April 2017 | 9:15 - 10:30
    Mr Masanobu Yamada, Director, Pharmaceutical Evaluation Division, Pharmaceutical Safety and Environmental Health Bureau, Ministry of Health, Labour and Welfare

    This seminar introduces topics regarding regulations of the Japanese pharmaceutical market. It will discuss and provide a guideline for the ‘SAKIGAKE Designation System’, which promotes R&D in Japan aiming at the early practical application for innovative pharmaceutical products, medical devices, and regenerative medicines. Additionally, the engagement with international harmonization of regulation in Japan will be introduced, based on regulatory science initiative.

  •  K-6: Current situations and challenges of policy on health insurance ~ review of current pricing and reimbursement system on medicines; 20 April 2017 | 9:30 - 10:30
    Mr Katsufumi Jo, Director, General Affairs Division, Health Insurance Bureau, Ministry of Health, Labour and Welfare

    Last year, we decided to review the current pricing and reimbursement system of medicines. In this review, we will consider, for example, annual pricing review and health technology assessment (HTA) in terms of balancing access to innovative medicines and financial sustainability of universal health insurance system. Including this topic, I would like to explain recent trend and future challenges of policy on health insurance.

Could you give some tips for exhibitors to make their brand visible at CPhI Japan?

CPhI Japan offers a whole range of promotional opportunities that will help exhibitors get the most out of their participation. From exclusive sponsorship opportunities to branding and content opportunities onsite as lanyards, show bags and banners to even a free promotion as social media posts and customised banners. More information can be found in the Exhibitor Area.

An appropriate communication it’s essential to do business. Are there some things about business etiquette in Japan that foreign exhibitors have to know?

Doing business in Japan is all about trust and building relationships. Therefore face-to-face contact with potential business partners is of vital importance. Important pillars of Japanese business etiquette are politeness, sensitivity and good manners. Here are a few tips that can help you in your participation for CPhI Japan:

  • Business cards: make sure to have them always with you. Give or receive business cards with respect, using both hands.
  • Business attire
    Men: During autumn and winter dark suits with a white shirt and a tie. Don’t combine a black suit and tie with a white shirt as that is perceived as funeral attire. During spring and summer, light coloured suits (grey) can be worn as well.
    Women: Common attires are trouser suits or longer skirt suits with seasonal colours as described in the men’s section.

Please, give us some participation results of the last edition

  • Colocated Events: ICSE, P-MEC, LABWorld, BioPh and InnoPack Japan
  • Exhibitors: 512 companies from 26 countries (+10% | 467 in 2015)
  • Attendees: 19,681 (+21% | 16,184 in 2015)