We have interviewed to Mr. Enrico Zannini, Director of Cosmoprof Worldwide Bologna. Therefore, we have amazing news about the leading 360° worldwide event for the professional beauty sector and an international platform for the cosmetics and wellness industry. The fair will take place from March 15-19 in Bolonia, Italy.
Does the fair present a BtoB Networking Platform? If yes, could you explain about it?
Cosmoprof Worldwide Bologna is the leading international B2B event thanks to its capability of matching the business needs of the leading companies of the beauty industry on the one side, and of international buyers, distributors and retailers on the other side. The tool to achieve this goal is the International Buyer Program, a special initiative characterizing all the events of the Cosmoprof network. Thanks a software created for Cosmoprof, our exhibitors and top buyers and retailers from key markets joining the exhibition can schedule their B2B meetings according to the specific needs for the development of their business. This helps professionals and companies to maximize their attendance at Cosmoprof.
What are the latest trends in the Beauty Industry? Will these trends be exhibit also in the fair?
The leadership in the world of the Cosmoprof network comes from its being the best hub where to discover the latest trends, as well as the main features of the beauty industry of the future. For the 2018 edition one of the main trends is green beauty, for instance. Three specific areas will be dedicated to green cosmetics, according to the different distribution of the companies.
What news have you prepared for the 2018 edition? What are the highlights?
The main novelty is the different opening days, according to the different sectors, so that both companies and professionals visiting the show can maximize their business opportunities on the show floor. From Thursday 15 to Sunday 18 March doors will open for professionals in the retail, perfumery and cosmetics sectors, green and natural and in the national pavilions of COSMO | PERFUMERY & COSMETICS, which will be held in conjunction with Cosmopack; the areas of interest for the professional channel of COSMO | HAIR & NAIL & BEAUTY SALON - hair, nail, beauty salon & spa - with the national pavilions of China and Taiwan maintain the usual opening dates from Friday 16 to Monday 19 March. Each salon will have specific talks and seminars, with the most important international experts and opinion leaders. During the show we will also celebrate the best products showcased in Bologna, with a special contest curated by Beautystreams. Thanks to the Cosmopack Awards, we will celebrate the most innovative project, formulation and packaging proposed by the companies of the supply chain in Cosmopack. The Cosmoprof awards will celebrate the best finished products, honoring their influence on market trends, their marketing and their communication strategy. We are very proud of this initiative because for the first time all the beauty sectors are celebrated. Finalists have been selected by a jury of experts and can be seen on the website https://www.cosmoprofawards.com/it. Winners will be announced in Bologna during Cosmoprof, with a ceremony held on Friday 16 March.
What are the advantages of exhibiting at Cosmoprof Bologna 2018?
For sure, Cosmoprof Worldwide Bologna is the only B2B event dedicated to the beauty sector which hosts more than 250,000 professionals from more than 150 countries in the world. Its international appeal allows all companies attending the show developing new relationships and new projects.
Can you give us some tips to take the best out of visiting this event?
Every professional attending the show can take advantage from our digital tools, helping to schedule the visit on the show floor. From our website it is possible to download the list with all the exhibitors, and from our Brand Bible session you can understand which kind of product is being showcased by every company on the show floor. Further to that, our educational sessions are a unique opportunity to be updated on what’s new for the beauty universe: the new technologies and trends presented by key opinion leaders and experts from all over the world during the Cosmotalks, market analyses scheduled as part of our Cosmoforum, live demonstrations for the professional sectors, with international masters, hairstylists and nail artists.
Why has Cosmoprof Bologna become the leading 360° worldwide event for the professional beauty sector and an international platform for the cosmetics and wellness industry?
In its 50-year history Cosmoprof Worldwide Bologna has reinforced its role as reference event for the beauty industry, helping companies to enter key international markets. Thanks to the support of ITA – Italian Trade Agency and MISE – Italian Ministry of the Economic Development, Cosmoprof organized roadshows in strategical markets for the beauty sector, presenting its format and involving companies, buyers, distributors and professional associations in its initiatives worldwide. Nowadays Cosmoprof Worldwide Bologna is visited by professionals coming from more than 150 countries in the world, and companies from 70 countries look at the exhibition as the main stage for their business.
How to apply to exhibit or attend?
You can register on our website www.cosmoprof.com, our team will contact you.
Lastly, can you give us some participation results from the last edition?
Last year we celebrated our 50 anniversary with record results. More than 250,000 visitors from 150 countries attended the event; record of international attendance, with +16% of foreign professionals compared to last year. 2,677 companies from 69 countries exhibited on the show floor. For this edition we have even greater expectations, at the moment we already have more than 2,800 exhibitors from 70 countries, and the exhibition is growing globally by 7,5%.