Apart from the exhibition, we will enjoy some other activities, like fashion shows, design contests... Who can participate and what they have to do?

Yes, as I mentioned, we have many activities. Trade visitors can view the Kids Fashion Shows, Kids Fashion Design Contest Gallery, Kids Fashion Design Judging and Award in Hall 3 Cool Kids Fashion area. Visitors can use Cool Kids Fashion Shanghai badge or CBME China badge to attend these events.

Trade visitors can go to the Fashion Show Dome to see the latest kids fashion trends and seize the opportunities to talk to brand owners. Trade visitors can visit, take pictures, and match makes with kids fashion brand owners, retailers, distributors and more. They can also attend the trend forums in the M401 Conference Room, Hall 4. These activities are free to visitors.

However, limited seats available. First-come, first-served. Aside from the activities, we will also have business matching at the booth. Trade visitors can visit and match make with kids fashion brand owners, retailers, distributors and more.

As a premier trade show in China, what represents the show on the annual calendar of the industry in the region?

As China’s premier kid's fashion trade event, attendees can expect a very strong business element throughout their participation experience. All the programs offered by Cool Kids Fashion Shanghai are planned with our industry professionals in mind. The business matching program, for example, provides a superb opportunity for quality exhibitors to meet and negotiate deals with international buyers.

The contests and fashion show not only present new trends and ideas but also help groom new talent and create opportunities for designers and businesses to meet up. CKF Shanghai is essentially all about an extraordinary participation experience for everyone involved in the industry.

Can you give some advice to those attending the show for the first time?

For those attending CKF Shanghai for the first time, they can expect to witness an action-packed 3 days filled with lots of events, activities and opportunities. It is therefore very important that they plan ahead which exhibitors to meet, which events to attend and how to allocate their time.

They can visit the official website to pre-register by 7 July and start pre-selecting and arranging meetings with the exhibitors.

It is also noteworthy that visitors can enter not just CKF Shanghai, but also CBME China and Licensing Show China with the same pass. Because of the sheer size of the 3 fairs, we strongly recommend that visitors should watch out for these additional opportunities, and of course, wear a pair of comfortable and (fashionable) shoes.

Lastly, give us some participation details from the last edition.

CBME China and CKF Shanghai 2016 had a total of over 85,000 visitors, and nearly 2,400 exhibitors representing some 3,700 brands over 223,305 sqm exhibition space. This year, we will anticipate some 2,600 exhibitors, 4,000 brands in almost 240,000 sqm exhibition space, with around 88,000 visitors worldwide.