Americana Augsburg: the trade show
Americana is the largest riding and Western culture fair in Europe and it takes place every two years . 240 exhibitors are expected to appear every biennial event. The commercial offer includes clothing, jewelry, saddles and accessories for the horse, feed, transport vehicles, care products and much more.
In addition, Americana Augsburg offers visitors the Western Forum with talks and demonstrations on the sector. The West's most famous riders of the world from Europe, Canada and the U.S come together to show their skill such as at Open World Championship in Western Riding and world championship riding western.