Seatrade Europe 2025

Hamburg Messe , Messeplatz 1
Hamburg (DE)

Seatrade Europe: the trade show

In Hamburg you will find the ideal venue for a cruise industry fair. With around 177 cruise ship calls expected, the time-honoured port city was the most frequented German cruise port for passengers boarding and leaving ship, and also the top-ranking cruise port in hole Germany.

In the next edition, the northern German metropolis will once again be the hub of the international cruising industry and the top Seatrade Europe fair will be open to the international industry audience at Hamburg Messe. In addition, during the Hamburg Cruise Days you will enjoy and featuring an exciting special events programme.

With these two amazing cruise industry events taking place simultaneously, Hamburg will be, for one more time, the biggest platform for the cruise industry.

Seatrade Europe editions

Seatrade Europe 2025 From to Hamburg Messe
Seatrade Europe 2023 From to Hamburg Messe
Seatrade Europe 2023 From to Hamburg Messe
Seatrade Europe 2019 From to Hamburg Messe

Seatrade Europe, connecting European cruise community

The unique biannual event Seatrade Europe 2019 will be held in Hamburg Germany on September 11th to 13th.

What novelties have you prepared for this 2019 edition?

Visitors to this year’s event will have the opportunity to visit the Excellence Theatre, which is new for 2019 and features presentations and demonstrations from a combination of market-leading stakeholders. Here you can experience the latest trends, insights and innovations from key suppliers and influencers from the ocean and river cruising industry.

This year’s event is co-located with Marine Interiors 2019 Cruise & Ferry Global Expo, powered by SMM. This co-event will be the opportunity to meet senior buyers, planners and key decision-makers from the world’s leading cruise and ferry lines, shipyards and interior design studios.

The event presents a multifaceted programme with workshops at Seatrade Europe and special events. Which of the activities do you think are a must for the visitor or which of them do you highlight?

As cruise tourism continues to show exceptional global growth, this edition of Seatrade Europe will put the most topical trends and crucial issues under the spotlight. Over the course of the two-and-a-half-day show, there is a must-attend conference programme which provides a unique opportunity to gain actionable insights from some of cruising’s most powerful leaders and influencers.

We open this year’s show with our ‘State of the European Cruise Industry’ session where our esteemed panellists will discuss European source markets, supply and demand, the highest value orderbook in cruise history as well as new technologies, port infrastructure, geopolitical challenges, regulatory and environmental issues, future collaboration and more!

There are also sessions which cover how ships and ports are adapting for a greener future, how design is influencing the passenger experience onboard cruise liners and how river cruising is gaining in popularity, along with more on-trend discussions from a range of industry experts.

Whether you’re looking to learn more about ship-build and repair or source market development, Seatrade Europe is a must-attend for anyone serious about the future of cruise tourism.

What are the advantages of exhibiting at Seatrade Europe?

The Seatrade Europe Cruise & River Cruise Convention remains the meeting place for Europe’s cruise market as it goes from strength to strength, bringing together the world’s cruise lines, regional and global cruise destinations and suppliers from all sectors of the ocean and river cruise industries. This, in turn, attracts an engaged visitor-base who are engaged and ready to learn about the latest industry innovations, see new product demos, meet and do business!

Can you give some tips for those exhibiting for the first time in Hamburg and specifically at Seatrade Europe?

The event offers an abundance of networking opportunities, between key international industry manufacturers, suppliers, destinations and decision-makers from all areas of the cruise market, making Seatrade Europe the number one meeting point for the cruise industry.
It would be recommended to prepare a pre and post-show strategy to make the most of your time during the event and to provide yourself with the greatest chance to maximise the return on your investment.
The Seatrade Europe Cruise & River Cruise Convention is held in hall A4 of the modern Hamburg Messe, which is situated in the city centre and easy to reach by all forms of transport.
Also, keep an eye on our social media platforms and the Seatrade Europe website for the latest information and details on the event.


Can anybody attend Seatrade Europe? How to register?

Seatrade Europe is a Business to Business event for anyone with a vested interest in the cruise and cruise-related industries.

If you are looking to exhibit or attend as a visitor at the show, then the best way to begin the sign-up process is to register directly on our website.

What is the exhibitor profile?

If you are involved with the burgeoning cruise industry, then you should be represented at Seatrade Europe and meet with an audience that wants to do business.
Seatrade Europe offers the leading platform for the cruise and river cruise industries, in which exhibitors can showcase cruise products, services, destinations and innovations directly to the key decision-makers within the industry. The event offers an abundance of networking opportunities, between key international industry manufacturers, suppliers, destinations and decision-makers from all areas of the cruise market, making Seatrade Europe the number one meeting point for the cruise industry.
Previous years attendees include representatives from a range of sectors and markets have been represented at Seatrade Europe. For a full list of who has previously exhibited, visit our exhibitor directory and see if your customers (or competitors!) are going to be at this year’s show! To visit the exhibitor directory, go to:

What is the visitor profile?

Key decision-makers and buyers, from cruise line companies and shipyards, cruise associations and cruise line executives!

Which are the more relevant tradeshows in the sector?

Seatrade Europe continues to bring together senior buyers, planners and key decision-makers from Europe’s ocean and river cruise lines with suppliers from all sectors of these industries. It is for this reason that Seatrade Europe remains one of the most relevant and prestigious tradeshows in the cruise sector.

Can you give us some participation results from the last edition? How many visitors attend? and, from how many different nationalities they are?

During our last Seatrade Europe event, in 2017, we had over 5000 participants from over 80 nations.

Lastly, regarding the exhibitor, how many stand exhibitors participate in the last edition? from how many different nationalities they are?

During our last Seatrade Europe event, in 2017, we had over 5000 participants from over 80 nations.

Lastly, regarding the exhibitor, how many stand exhibitors participate in the last edition? from how many different nationalities they are?

Our last Seatrade Europe event, in 2017, attracted over 260 exhibitors!

For more information about Seatrade Europe or for contact details, please visit our website.

Seatrade Europe is an international cruise and river cruise fair

Hosted in Hamburg, Seatrade Europe fair is an international cruise and river cruise fair. Held every two years in Hamburg, its fairgrounds are ideal due to its long traditional history as a port city. Establishing itself as a key meeting point for the European cruise market, it represents worldwide cruise lines, regional and global cruise destinations as well as suppliers from all areas of the ocean and river industry.

Seatrade Europe Exhibition Stand

You are able to talk to shipbuilders to tour operators, from interior outfitters to entertainment specialists, every single area is reflected at this trade show. It also serves as an ideal networking platform in which it is easy to establish new business contacts and talk up-close to the industry leaders and decision-makers.

Seatrade Europe Booth

Each exhibitor here expose their best products and innovations on the market and introduce new destinations from around the world. Not only discover, meet, establish and network but also trade with every manufacture, supplier and service provider that is ideal just for you. Contact us for more details on how to design the perfect stand for you.