United Fresh expo & conference will introduce two new brands: FreshMKT and FreshTEC
Can you give us some tips to have success in this event?
As Exhibitors, the best advice we can give is to plan ahead. We’re here to help you have a successful event, so utilize our social media accounts, our hashtag #innovationstartshere and continue to keep your brand in the conversations surrounding the event. Contact media who will be in attendance in advance of the event – share press releases and schedule opportunities for an interview once you’re in Chicago.
For attendees, the advice is the same – plan ahead. There is so much to do and see this year! Make sure you’re planning to bring the right team members, and enough of them. The best way to manage the event it to divide and conquer. Your sales teams should plan to attend FreshMKT and your operations teams need to be exploring FreshTEC.
Don’t forget about the co-located shows: the Global Cold Chain Expo and the International Floriculture Expo. The shared exhibit hall is 450,000 square feet! Bring enough people to cover it all!
How contributes your event to food’s industry?
Fresh produce drives consumers decision when choosing a grocery store. It’s the first impression when they enter the store. It’s a critical department to the success of a supermarket and the retail community knows this. Fresh (perishable) is also becoming a greater part of the consumer behaviour.
Customers want locally grown, fresh, clean and healthy options – all of which they can find in the fresh produce department. Fruits and vegetables are in the driver’s seat when it comes to food trends and moving the food industry towards healthier options for consumption.
We are living an increase of fresh food trends, don't miss more details at United Fresh Produce Innovation 2016!
Can you give some tips for those exhibiting in Chicago for the first time? (some rules of the venue, customs, protocol…)
We have a great guide or those exhibiting for the first time. In addition, any logistics needs for first-time exhibitors can be consulted in the service kit where you will find all the tools necessary to plan your participation including move-in schedule, shipping, furniture rental, electrical, audio/visual, lead retrieval and much more!
Alongside with the exhibition, we can enjoy a comprehensive educational programme, can you recommend us an event or session in particular?
The newest education offering this year is the Fresh Foods: The Retail Revolution which is hosted on Monday, June 20. In addition, we have five, 1-hour workshops offered on Wednesday, June 22 following the General Session breakfast and not to be missed are the sessions on the trade show floor in the Fresh Marketplace and FreshTech Learning Centers.
Give us some reasons why we cannot miss United Fresh
With the enhanced focus on fresh, United Fresh is the one annual event where you can gain new insights through education, networking and trade show access. The co-location partnerships make the event unique and offer opportunities outside of the fresh produce community that has the potential to develop new business for your company and the industry. You won’t know if you don’t go.
Finally, can you give us some participation results from the last edition?
Last year, more than 70% of attendees had to buy decision making authority. There were a combined 13,000 people in Chicago for the event last year and we’re trending to meet those numbers again this year.