TIS Tourism Innovation Summit: the trade show
5 key drivers to boost tourism competitiveness
Tourism industry is facing one of the most difficult times in decades with the expansion of the COVID-19 at a global scale. Reactivation is one of the priorities of travel and tourism industry these days, but it is not the only one. Restarting tourism must come together with a value proposition where health and safety are assured.
A key element to achieve this goal is trust. Strategies and actionable tactics to build a more trusted travel experiences and how we articulate communication around it will become essential. Also, getting the right insights from one and every single one travel profile will turn into gold for the industry in order to cover all the needs of the new demands. In that sense, understanding people’s diversity to create an inclusive tourism value proposition is an imperative with a high potential of business opportunities for the industry. We are seeing how sustainability is transforming from an idea to a profitable principle for tourism.