The Shanghai International Gifts, Cultural and Creative Products and Home Furnishings Exhibition: the trade show
We are the organizers of the 27th Shanghai International Gift, Cultural & Creative Product and Home Supplies Expo (China Gift Expo for short), and we are writing to sincerely ask for your assistance in promoting this upcoming industry event.
Scheduled to take place from June 26 to 28, 2026 at Halls E1-E7 of the Shanghai New International Expo Center, the expo is themed "Innovation-Driven, Self-Enriching Lifestyle, Unlocking a New Mode of Gift Living". In recent years, as Chinese consumers’ pursuit of quality of life continues to rise, the domestic gift market has witnessed robust growth, with demands shifting from traditional styles to products that integrate lifestyle attributes and customization features.
Adhering to the core philosophy of "Innovation, Focus and Quality", the expo will feature four innovative exhibition areas: Cultural & Creative Products, Customized Gifts, Healthy Gifts, and Outdoor & Travel Supplies. It will gather a large number of renowned domestic and foreign brands and outstanding enterprises in the sector. In 2026, the expo will be co-hosted with the CSF Cultural Products Fair, achieving the integration and innovation of gifts, culture and office supplies. The combined exhibition area of the two events is expected to reach 92,000 square meters, making it an unmissable feast for professional audiences at home and abroad.
Expo Scale Highlights
• Exhibition Area: 80,000 square meters
• Participating Enterprises: 1,800+
• Expected Visitor Attendance: 100,000+
Diverse Product Categories
The expo covers 10 major product categories, including Business Gifts & Premiums, Home Supplies, Small Home Appliances & 3C Digital Products, Gift Packaging, Guochao Cultural & Creative Products, Healthy Gifts, Outdoor & Travel Supplies, Trendy Toys & IP Authorization, Gift Boxed Food, and Lifestyle Products. Additional exhibition areas such as the Lifestyle Aesthetics Zone, Environmental Protection & Sustainable Development Zone, Beauty & Skincare Zone, and Cross-Border E-Commerce Zone will also be set up to cater to the diversified development needs of the industry.
Core Advantages of the Expo
1. Resource Sharing: Co-hosted with the CSF Cultural Products Fair to share abundant industry resources and create a grand event for the sector.
2. Precise Matching: Connect upstream and downstream of the industry chain, helping enterprises directly reach potential customers and develop B2B channels efficiently.
3. Multi-Dimensional Promotion: Implement all-round promotion through SEO, social media, mainstream media platforms and industry websites to maximize exposure.
4. Integrated Marketing: Analyze online and offline audience data in depth to understand market demands and optimize the exhibition experience for all participants.
5. Strong Empowerment: Commit to industrial innovation and development, and help participating enterprises achieve brand upgrading in the competitive market environment.
