What are the essential elements to have success and visibility in a show like this one?
It all starts with having a great passion for food & beverages! Our work does not simply consist of organizing a festival; every day we are on a quest to find the best restaurants and the newest products. Fuelled by our shared passion, we strive to attract an audience with that same passion for food & beverages.
Also, Taste of Amsterdam is part of the worldwide group of Taste Festivals: this gives us a lot of exposure and the festivals have been successful for years. This year we will organize the 9th edition of Taste of Amsterdam, which only confirms that our festival is loved by a large audience.
In your opinion, what’s the contribution of Taste of Amsterdam to the food’s industry and the city of Amsterdam?
We offer a great platform for the newest products, delicacies and restaurants, so they can present themselves to a curious and food-loving audience. We connect potential consumers with new brands and products while being in a cosy and laid-back atmosphere. We strive to put the city of Amsterdam on the international culinary map with Taste of Amsterdam. Also, we simply give a taste of the city, which will, in the end, benefit local restaurants, delicacy stores and producers.
Has the show any space for vegan or vegetarian food? How are these trends developing?
Definitely! We take every dietary requirement into consideration during Taste of Amsterdam and therefore we strive to offer a wide variety of dietary-friendly dishes. For example, last year we hosted a restaurant completely focused on vegetarian food. We are continuously on top of trends in the dietary food segment and our restaurants concentrate on reflecting these trends in their bites and dishes. Ultimately, going vegan in the culinary world is more popular than ever: this is proven by the rise of poke bowls, seaweed or fermented vegetables.
What makes you different from other similar shows dedicated to food, beverages & tasting?
Taste of Amsterdam really provides unique culinary experiences via the interactive features such as AEG Baking Lab, Tasteology and The Mystery Box Challenge. Above that, all food and drinks offered are top-notch as we are hosting the best chefs of The Netherlands, and even our smallest chefs can show off their cooking skills during Taste of Kids. Taste of Amsterdam should be on every foodies´ agenda!
Lastly, could you give us some participation results from the last edition?
During last years´ edition, we welcomed over 28.000 visitors in four days. On average, visitors stay 4,5 hours at the festival and spend around €50 per person. This year we strive to welcome over 30.000 visitors, of which most will be between 25-54 age range. Our visitors have a large interest in cooking and are very curious about ongoing food and beverage trends. Last year was a great success, but we are certain that Taste of Amsterdam 2017 will be even more mouthwatering!