SIGN CHINA, launched in 2003, has become a globally recognized brand, known as the "Oscars" event of the global sign and digital signage industries, attracting buyers from over 100 countries for 15 years in a row.
In 2015, the exhibition moved to Shanghai, becoming a key event in the Yangtze River Delta's sign production hub. It offers a one-stop sourcing platform for sign making equipment, materials, signage & lightbox, POP display, exhibition equipment, LED lighting, LED displays, and digital signage, gaining international praise, especially from European and North American visitors.
In 2025, after a 10-year hiatus, SIGN CHINA will expand with a new Shenzhen edition, complementing the Shanghai event. The dual exhibition strategy—February in Shenzhen and September in Shanghai—will target the mid-to-high-end sign and digital signage market. The Shenzhen edition will also co-locate with LED CHINA, offering an in-depth look at the digital transformation of signage.
