Pure London February 2023

Olympia Exhibition Center , Hammersmith Road
London (GB)

Pure London: the trade show

The biannual trade show, Pure London, is a unique fashion event for women all over the UK. Products on display at Pure London include seasonal womenswear, footwear and fashion accessories from the UK's top brands and designers. Focus on young brands, catwalks and trends presentations complete the offer at Pure London.

August 2014 Edition:

More than 50% of all exhibitors rebooked their stands at Pure London February 2014, proving that the show delivers a good return on investment and supplies you with high visitor footfall.Pure London is the UK’s leading fashion buying event. Over 12,000 buyers from independent and department stores, multiples and e-tailers attend each season, not only to source brands, but also place orders.Taking place every February and August, the show is perfectly timed for seasonal buying.

Pure London editions

Pure London February 2023 From to Olympia Exhibition Center
Pure London February 2020 From to Olympia Exhibition Centre
Pure London July 2019 From to Olympia Exhibition Centre
Pure London February 2019 From to Olympia Exhibition Centre

Pure London, the global inspiration for the fashion industry!

Pure London, as the UK's largest fashion buying event, inspires and influence the global fashion market, reinventing itself on each season. On February 14-16 Olympia London will host a new edition and we've been talking with the organisers to bring you fresh news about all the novelties. Don't miss any detail!

Pure London is the Premier Fashion Event in the UK. What makes it different from other show of its kind in the region?

Pure London is not just a 3-day show. We inform, inspire and influence the global fashion market all year round. When you join us at Pure London you become part of an exclusive fashion event backed by industry leaders including WGSN and Drapers.

Pure London Catwalk

What are the novelties for this year's edition?

February will see the launch of our re-edited layout, bringing the catwalk forward to create a new space and central aisle to the catwalk. Introducing a new Menswear at the entrance and moving Premium – now including Premium Footwear – alongside Menswear. The new layout will bring a cool, new, inspiring environment for buyers to discover new brands. We have also launched a Retail Solutions section, as well as hosting an array of artwork from Rudolf Humm to reflect our new theme ‘Pureism’

Pure London Exhibition

What Pure London means in the annual agenda of the industry?

Pure London the trend inspired London fashion tradeshow provides you with content-rich insights, buying connections and empowers you 365 days of the year to achieve sustainable business growth. We’re a transactional show, not just a PR showcase, you can discover the products you want and order them at the show. Kelly Hussey, Head of E-commerce at Beyond Retro “The WGSN trends briefing was really good and also the womenswear catwalk. The social media seminars were really useful. Pure London is great for getting a feel for upcoming trends. London Fashion Week and Pure London are the only events that we attend.”

Pure London Exhibition Area

Who can attend the show?

Buyers and Retailers such as Debenhams, ASOS, BHS, John Lewis, House of Fraser and many more attend Pure London, as well as independent retailers and boutiques. We invite a huge amount of trade and consumer press along to the show. Students and visitors are also welcome.

Visit Pure London In Uk

Give us some reasons to visit the show.

  • We always have new brands to the show and hundreds of brands to discover over 3 days, womenswear and menswear fashion brands are selected from around the world with over 60% being international.
  • Pure London is a high-energy festival of fashion, which not only suit your business needs but is also packed with content, inspiration and a fantastic place to meet with colleagues and make new connections.

Exhibit At Pure London

Finally, can you tell us some participation results from 2015 edition?

  • 800 brands
  • 200 exclusive, catwalks, WGSN trends and inspirational sessions.