Can you give new exhibitors some tips on exhibiting in New York for the first time?
The main piece of advice I always give to exhibitors, new and old, is to do their homework before arriving at the show. Make sure to research and reach out to the stores you would like to meet, make sure you know your product is a good fit and why. Make sure to work with our dedicated retail relations team so they can target and inform your targeted stores. PROJECT is a partner for you, and we work as much as we can to promote each and every brand in our shows via our various media channels.
Men's fashion has gained popularity during recent years. What are the current and upcoming trends in men’s fashion? Does PROJECT cater to a certain type of man?
Men’s fashion is very much a growing sector in the industry. Looking back over the last ten years, we can clearly see the change in attitude towards men’s fashion in the North American market. Men are expected to care for how they look and are enjoying the added dimension.
Can you give us some participation results from the last PROJECT New York show — number of visitors, number of exhibitors, etc.?
PROJECT New York constantly attracts the best in the business, from retail, brands, tastemakers and editors. With the addition of MRket to the PROJECT family, we expect a strong show season with new discoveries to be made throughout.