PC Show is the ultimate sales platform for industry players, a totally crazy event not just for buyers and sellers but for international players of the electronics industry who attend the show looking for exciting business opportunities. In June (2-5), The PC Show comes back again to Singapore and we are excited to show you our interview with the organisers. they give us some details about the novelties, highlights and activities we can join during the event.
PC Show is the largest IT and consumer electronics show in Singapore. But tell us, what makes it special regarding other events of its kind?
Now in its 26 th year, The PC Show is Singapore's longest running showcase of information technology and consumer electronics. Visitors to The PC Show 2016 will be able to enjoy some of the best bargains and deals on IT and consumer electronics. The Show attracts thousands of visitors every year and generates millions of dollars in sales.
This year, The PC Show plays host to leading local and international brands such as AC Ryan, Acer, AfterShock PC, Airwheel, ASUS, Best Denki, Brother, Canon, Challenger, Courts, Creative, Cybermind, Dell, D-Link, Epson, Fujifilm, Fuji Xerox, Gain City, GameProSG, Harvey Norman, HP, iPassion, John Ackerman, Lenovo, LG, M1, Microsoft, Mobot, MyRepublic, Newstead, nübox, Olympus, Philips, Prolink, Samsung, Seagate, Singtel, Toshiba, ViewQwest and Western Digital.
The PC Show 2016 encompasses four shows: The PC Show 2016, Digital Imaging 2016, GAME 2016 and Consumer Electronics 2016.
It is being held at halls 5 and 6 of the Singapore Expo, Singapore’s largest purpose- built MICE venue. It will run from Thursday, 2 June to Sunday, 5 June, between 12 noon and 9 pm daily. Admission is free.
Can you reveal some novelties for the 26th edition?
Special zones have been carved out within the two connecting exhibition halls to help visitors zoom in on their areas of interests. These are:
- GG Gaming Zone: Non-stop action for gamers with a wide range of fun activities and prizes to be won, including the chance to face-off with pro-gamer “XIAN” in the Street Fighter V Challenge on 3 June, from 6pm to 8pm.The 400 sq m GG Gaming Zone is a first for The PC Show and is managed by GamesProSg.
- MoveFuture Personal Electric Mobility Devices: Also a first for The PC Show, the zone features the latest in personal mobility such as electric scooters, electric bikes and hoverboard.
- Know your Tech: Exhibitors like Dell, HP, Lenovo and Samsung will be showcasing their latest technology and products to educate visitors on what’s hot and new. A strictly no-sales zone.
This year, The PC Show takes on a more interactive approach. Tech360.tv, Singapore’s first online tech TV channel dedicated to covering today’s digital lifestyle, will be officially launched at The PC Show. Viewers can expect bite-size & info-taining tech updates from The PC Show and there will be exciting prizes to be won at the event.
Visitors to The PC Show will also get the chance to win the grand lucky draw prize of a Hyundai Elantra Elite car worth S$61,000, sponsored by Komoco Motors, one of Singapore’s leading motor companies. For every S$100 spent at the show, customers are entitled to a lucky draw ticket.
What is the exhibition profile?
The PC Show takes place every year during the first week of June when the mid-year school vacation period begins. It is into its 26 th year, and is Singapore’s longest running IT and consumer electronics show of its kind.
The PC Show 2016 encompasses four shows: The PC Show 2016, Digital Imaging 2016, GAME 2016, and Consumer Electronics 2016.
We have exhibitors marketing IT and consumer electronic products including laptops, printers, tablets, mobile phones, cameras, games, gaming products and accessories, TV, digital entertainment, IT accessories and peripherals and service providers suchas banks. Products marketed at The PC Show comprise both local and international brands.
An exhibition like PC Show attracts companies from all across the country. Can you give some tips for those exhibiting in Singapore for first time?
As Singapore’s longest running IT and consumer electronics show of its kind, The PC Show has become a household name in Singapore.
The PC Show is largely a consumer show. To attract buyers and drive sales, exhibitors need to know not only what the latest hot products and technology trends are but also consumer behaviour here -- what is their taste, what products do they want, do they buy for practical reasons or are they trendsetters, and at what price point? For example, consumers here like to know that they are getting a good bargain when they buy a product. This could be in terms of pricing, bundling, warranty period or free gifts with purchase.
Many consumers at The PC Show are IT savvy and often research online to learn more on the latest gadgets and technology, including checking out product reviews and pricing. This means that exhibitors and brands must also put in the effort to raise their own awareness among target consumers. Distributing leaflets and brochures is very popular with exhibitors during the show, as are free giveaways like stickers and carrier bags. Some also take to social media platforms to alert customers of their presence at The PC Show, while those with bigger marketing budgets may take up advertisements in the local media.
Exhibitors must also be aware of custom regulations and protocols relating to their own products, which are usually managed by exhibitors themselves as they know their products best.
Give us some reasons why we cannot miss PC Show?
It is an opportunity for exhibitors to generate sales for the company as this is a dedicated consumer exhibition where thousands of visitors attend with the specific intention of checking out IT gadgets and consumer electronics to buy. It is, therefore, also an excellent platform for exhibitors to raise brand awareness – of the company and products. As important, it provides valuable insights into consumer buying behaviour of the Singapore market.
Finally, can you give us some participation results from the last edition?
We do not provide sales or visitor figures. Our focus is on giving visitors and exhibitors a quality show each year. The fact that we are Singapore’s longest running IT and consumer electronics show of its kind – 26 unbroken runs – shows that we have solid exhibitor support, many of whom are repeat exhibitors of many years and represent leading local and international brands.