The show attracts exhibitors from all the industry, can you give some tips for those exhibiting for the first time, not just in Middle East Electricity but in Dubai?
- Preparation beforehand is key.
- Utilise your website, newsletters, adverts and social media to announce your participation.
- Get in touch with your clients to find out who will be attending and arrange to meet them onsite - exhibitions are a great place to strengthen existing relationships.
A great way of creating a buzz around your participation is to launch a new product at the show. This will draw visitors to your stand, and you can use it as a central focus of your pre-show marketing. Visitors come to trade shows for a variety of reasons, but without exception, they all want to see something new.
It doesn’t matter how impressive or beautiful your stand is, if your salespeople aren’t proactively engaging with passing traffic you won’t achieve your objectives. Remember that every passing visitor is a potential lead. And finally, ensure that you follow up your leads straight after the show to build on the good work done onsite.
During the exhibition, we can also enjoy many activities and services for exhibitors. Do you recommend us anything in particular?
We will be running a VIP Meetings Programme for our exhibitors to meet with representatives from utilities and municipalities across the MENA region as well as our B2B Meetings Programme. This will facilitate our exhibitors in making essential connections across the industry and the region.
We also recommend that our exhibitors encourage use of our brand new smart lead generation solution, provided by Konduko. Konduko Smart Badge Readers will store all your digital collateral, company information and contact details in one place, available to all visitors at the touch of a badge. This makes it easier for visitors to collect information about your company and you can collect the details of interested visitors as future leads.
What represents your fair for the annual calendar of the industry?
Middle East Electricity is the largest power industry event in the region and as such, it is the key meeting place for power companies which operate in the Middle East and beyond. The event has a global reach, attracting exhibitors from over 60 countries and visitors from over 130 countries, truly bringing the global industry together. 98% of the exhibitors at Middle East Electricity 2016 told us that this event is essential or important to their business.
2/3 reasons to think that Dubai it's the best place to exhibit or organize a fair.
It is an international transport hub and this allows us to attract visitors from over 130 countries annually. Dubai is also home to a wide range of companies with interests in power and to initiatives such as Smart Dubai which will impact the power industry. This makes for a diverse, innovative and interesting local power industry at our events.
Why shouldn't we miss the show?
Middle East Electricity is a must-attend event for anyone with a business interest in the power industry. The scale of the event offers unparalleled opportunities to meet new suppliers, catch up with clients, network with industry colleagues and learn about the latest innovations.
Finally, can you give us some participation results from the last edition?
- 1,506 companies exhibit
- 20,798 unique visitors from 130 countries
- 59% of visitors sourced a new supplier at the show.