InterCHARM 2024

Crocus Expo International Exhibition Center , Mezhdunarodnaya Ulitsa 16
Moscow (RU)

InterCHARM: the trade show

International Trade Fair Intercharm, has become an annual must visit event for a whole generation of beauty, cosmetics and perfume industry professionals in Russia and Eastern Europe. It’s a meeting place, a focal point in development of the company, brands and individuals, a fair for Cosmetics and Perfumery.

This is an opportunity to discover the innovative concepts, products and services, hot trends, the best vendors, future customers and ways of development, and the most interesting offers under one roof of Intercharm.

April 2014 Edition:

INTERCHARM professional is the leading event of professional cosmetics and equipment industry in Russia, CIS and Eastern Europe. 

Being the ideal platform for discovering new opportunities in the new market, finding distributors and enlarging business scope, it represents over 3000 cosmetics brands, some 20 educational programs and brings together all specialists.

InterCHARM editions

InterCHARM 2024 From to Crocus Expo International Exhibition Center
InterCHARM 2023 From to Crocus Expo International Exhibition Center
InterCHARM 2021 From to Crocus Expo International Exhibition Center
InterCHARM 2021 From to Crocus Expo International Exhibition Center

The beauty industry have a meeting at INTERCHARM Professional, are you going to miss it?

We have interviewed the organisers of INTERCHARM professional, to be held on April 14-16 at Crocus Expo, Moscow. INTERCHARM professional is the headliner of beauty salon industry in Russia connecting the community of suppliers, manufacturers, distributors of professional cosmetics, beauty salons, clinics and independent professionals together in Moscow in April annually. In 2015, 49 200 professionals visited the show set a new record of the project. Don't miss any detail...

Intercharm Professional Exhibition Area

What stands out INTERCHARM professional above other similar fairs?

INTERCHARM professional is one of Eurasia’s largest show in beauty industry focusing on professional cosmetics, equipment and services for beauty salons and beauty professionals. This is the unique platform for the audience to discover not just new products but new skills and techniques for its usage giving an opportunity for transforming the business. This is the only Russian show which collects together professional from all Russian regions, all CIS countries and the numerous countries from all over the world.

Intercharm Professional Moscow

The Show connects the community of suppliers, manufacturers and professionals from the region, what represents INTERCHARM professional in the annual calendar of the field?

Every year INTERCHARM professional represents over 2500 professional beauty brands, actual trends, experienced and new companies from all over the world. This is the only place to see such a large show in Russia and CIS on spring to be ready for Spring-Autumn business season.

Will we see novelties on 2016's edition?

Every INTERCHARM has a plenty of novelties. For instance, one-third of exhibitors number is our first-time exhibitors (they’ve participated at least 3 years ago or have never participated). To be frank, mostly each stand has its novelties in terms of products and business services. As for product novelties, we have Brain Cosmos (Japan) this year – these natural-based cosmetics contain Sakurajima’s volcano ash. We have GREEN CORNER onsite which is specially marked sector with the natural and organic cosmetics for professional use. There are a huge number of world’s cosmetic achievements to discover in Moscow this year.

Intercharm Professional Exhibition

An exhibition like Intercharm attracts companies from Russia and Eastern Europe. Can you give some tips for those exhibiting in Moscow for the first time? (some rules of the venue, customs, protocol...)

We believe that our guests and exhibitors perceive Russia as a country of hospitality and the spirit of Russian beauty. Yes, that’s true. Of course, we have some regulations as many countries have, but in terms of certifications, we’re about European rules. Sure, there are some features of customs, delivery, etc. but our exhibitors have full-service consultations on each exact issue directly from our Moscow office and the network of our international agents in over 30 countries. INTERCHARM professional speaks the world's major languages.

Intercharm Professional 2016

Alongside with the exhibition, we can enjoy an extensive business and show program, do you recommend an event in particular?

Sure, INTERCHARM professional focuses on professional development at first. This year we have 16 program events in the context of the show – from training for beauticians and beauty salon managers to distributor conferences etc. Moscow championships on hairdressing run here too.

Give us some reasons why we cannot miss INTERCHARM professional.

  • You MUST be here if you see the potentials of the Russian market with its growth and national beauty-mania if you’d like to expand your business with new regions, to get more values on participation shows, to be involved into the professional community, to hear the consumers and opinion leaders.
  • You should also know that INTERCHARM is the legendary brand for Russian industry because professional experience in the beauty industry is measured by the number of INTERCHARMs each professional visited. This is a really MUST-visit event.

Intercharm Professional Catwalk

Finally, can you give us some participation results from the last edition?

Last year was record-breaking for INTERCHARM professional. We’ve shown 420 exhibitors from many countries and their 2500 brands to 49 200 visitors. Figures can’t lie – the Russian market is on top of the interest.

InterCHARM, the perfect platform for perfumery and cosmetics industry in Russia

InterCHARM is the largest event in Russia and Eastern Europe dedicated to the beauty industry. The show gathers the entire community of suppliers, manufacturers, distributors, retailers, beauty salons, clinics and independant professionals under the same roof. On October wi will enjoy about a new edition and to discover all the details, novelties and activities we will find we have been talking with the organisers.

Showcase At Intercharm In Russia

What are the novelties of 2015 edition?

This year's show will include some new exhibition categories as the following:

  • InterCHARMvisage - Enjoy about non-stop master classes and show run on this part of the exhibition.
  • Beauty franchising
  • InterCHARMhome: Home care - Find here all kind of products for make-up and skin cleaning as well as products forcleaning home.
  • InterCHARMaroma: Convenience products - From aromatic diffusers and humidifiers to fragances for home or aromatic gift sets.

Exhibition Stands For Intercharm Moscow

Give us 3 reasons to visit InterCHARM

Being the most popular meeting point for beauty business professionals, InterCHARM:

  1. Provides both exhibitors and guests with ample opportunities for professional cooperation in search for fresh ideas and new perspectives
  2. Remains the principal contributor to the development of Russian perfumery and cosmetics industry
  3. Opens the opportunity to discover new tendencies and novelties on the market, investigate the newest trends in brand development, enjoy comfortable conditions for business negotiations, source the information on entering the market of Russia, CIS and Eastern Europe, share the latest marketing data and update your customer profile.

Master Classes At Intercharm 2015

What I have to know to exhibit in Moscow?

InterCHARM itself and its agents and international managers present full services and provide with all necessary information and contacts to organize the business trip as the most comfortable

Visit Intercharm Next Edition

What are the benefits to exhibit here?

  • Spotlight yourself among other successful market players, consolidate an image of the brand and company on local and global scale
  • Get a full idea of Russian cosmetic and perfumery market: actual technologies and innovations, the latest trends and the best samples of promotion in the market
  • Solve the first-key problems in 4 days saving your time and efforts
  • Organise seminars, workshops, trainings, business meetings for you agents and distributors
  • Present your products in Novelties Gallery and ZOOM area of innovative and niche products
  • Travel to InterCHARM at the best rates provided by the partner companies
  • And more benefits with our New exhibitor program!

Intercharm Moscow 2015

What benefits brings InterCHARM to the city?

InterCHARM is the unique opportunity for the region to be involved the entire beauty universe, to note main global trends and the novelties from local and international companies for the industry to use the modern products and technologies increasing the profit.

What is the visitors profile?

  • 80,6% - Services (management of beauty salons, barbershops, nail studios, spa, fitness and medical centers
  • 15,3% (aprx. 9 400 visitors) - Distribution (parfumery and cosmetics, equipment etc.)
  • 10,4% (aprx. 6 400 visitors) - Trade (retail chains, shopping centers, shops, online shops, droggeries, pharmacies, convinience stores)
  • 6,6% (aprx. 4 000 visitors) - Manufacturing (parfumery and cosmetics, equipment etc.)

Exhibit At Intercharm 2015 In Moscow

Some participation results from the last edition

  • Over 900 exhibitors from 33 countries
  • Over 20 000 sqm of exhibition area
  • 12 national pavilions
  • Over 61 200 of trade and professional visitors
  • 80% of business contacts in the region are set at InterCHARM