We have interviewed the organisers of INTERCHARM professional, to be held on April 14-16 at Crocus Expo, Moscow. INTERCHARM professional is the headliner of beauty salon industry in Russia connecting the community of suppliers, manufacturers, distributors of professional cosmetics, beauty salons, clinics and independent professionals together in Moscow in April annually. In 2015, 49 200 professionals visited the show set a new record of the project. Don't miss any detail...
What stands out INTERCHARM professional above other similar fairs?
INTERCHARM professional is one of Eurasia’s largest show in beauty industry focusing on professional cosmetics, equipment and services for beauty salons and beauty professionals. This is the unique platform for the audience to discover not just new products but new skills and techniques for its usage giving an opportunity for transforming the business. This is the only Russian show which collects together professional from all Russian regions, all CIS countries and the numerous countries from all over the world.
The Show connects the community of suppliers, manufacturers and professionals from the region, what represents INTERCHARM professional in the annual calendar of the field?
Every year INTERCHARM professional represents over 2500 professional beauty brands, actual trends, experienced and new companies from all over the world. This is the only place to see such a large show in Russia and CIS on spring to be ready for Spring-Autumn business season.
Will we see novelties on 2016's edition?
Every INTERCHARM has a plenty of novelties. For instance, one-third of exhibitors number is our first-time exhibitors (they’ve participated at least 3 years ago or have never participated). To be frank, mostly each stand has its novelties in terms of products and business services. As for product novelties, we have Brain Cosmos (Japan) this year – these natural-based cosmetics contain Sakurajima’s volcano ash. We have GREEN CORNER onsite which is specially marked sector with the natural and organic cosmetics for professional use. There are a huge number of world’s cosmetic achievements to discover in Moscow this year.
An exhibition like Intercharm attracts companies from Russia and Eastern Europe. Can you give some tips for those exhibiting in Moscow for the first time? (some rules of the venue, customs, protocol...)
We believe that our guests and exhibitors perceive Russia as a country of hospitality and the spirit of Russian beauty. Yes, that’s true. Of course, we have some regulations as many countries have, but in terms of certifications, we’re about European rules. Sure, there are some features of customs, delivery, etc. but our exhibitors have full-service consultations on each exact issue directly from our Moscow office and the network of our international agents in over 30 countries. INTERCHARM professional speaks the world's major languages.
Alongside with the exhibition, we can enjoy an extensive business and show program, do you recommend an event in particular?
Sure, INTERCHARM professional focuses on professional development at first. This year we have 16 program events in the context of the show – from training for beauticians and beauty salon managers to distributor conferences etc. Moscow championships on hairdressing run here too.
Give us some reasons why we cannot miss INTERCHARM professional.
- You MUST be here if you see the potentials of the Russian market with its growth and national beauty-mania if you’d like to expand your business with new regions, to get more values on participation shows, to be involved into the professional community, to hear the consumers and opinion leaders.
- You should also know that INTERCHARM is the legendary brand for Russian industry because professional experience in the beauty industry is measured by the number of INTERCHARMs each professional visited. This is a really MUST-visit event.
Finally, can you give us some participation results from the last edition?
Last year was record-breaking for INTERCHARM professional. We’ve shown 420 exhibitors from many countries and their 2500 brands to 49 200 visitors. Figures can’t lie – the Russian market is on top of the interest.