Can you give some tips for those exhibiting for the first time, not just in ICE Totally Gaming but in London?
As your readers will know, London is one of the finest capital cities in the world. It’s a multicultural city which is reflected in the choice of restaurants. You can eat your way around the world in London with international restaurants including Turkish, Thai, South Korean, South African, Japanese, Jamaican – the list, not unlike the number of nationalities who attend ICE is immense.
Generally and despite the hectic pace of life, Londoners are polite and respectful. People (most of the time) will queue for the metro and to be served in pubs. Visiting a pub is one of the most important ‘to dos’ for international visitors to Britain. The system is slightly different in that you pay for drinks at the bar rather than when you leave.
We have quite clear rules about attending ICE which can be found at icetotallygaming.com. The event is only open to businesses and their staff or representatives: no consumers will be allowed entry. Also, we have very clear rules about media attention. All media have to pre-register and sign our terms and conditions.
Give us some reasons to don't miss the show
Exhibition organisers, as a rule, try to avoid descriptives such as 'biggest' and 'best' but when it comes to ICE that's exactly how our stakeholders describe their experience of the event.
- It's a big show which means that it has momentum and has become a meeting place for the international gaming community.
- It's unique because it brings together both the online and the offline gaming worlds in a way that no other event does.
- It's also the most international gaming business event on the calendar with 150 nationalities represented at the 2016 edition, and in February we will have a record 66 nations on the show floor as exhibitors.
- ICE VOX represents, arguably the best learning programme in gaming.
- The stature and quality of our exhibitors – and I can assure all potential visitors that when you come to what we are describing as the ‘World theatre of gaming' you will have access to over 500 of the very best in the world!
Lastly/finally, can you give us some participation results from the last edition?
ICE 2016 was independently audited by 28,487 visitors who travelled to London from 150 nations, making it by some distance the most international business to business gaming event anywhere in the world.