Can anybody attend Host? How to register?
Hostmilano is a business-to-business event and attendance is reserved to hospitality and away-from-home professionals. However, applications are easy through our website and further information can be obtained from our support team.
What is the exhibitor profile?
Hostmilano presents the best Italian and international suppliers of machines, equipment, furnishings, contract, complements, semi-finished products and technologies that share a common orientation toward product and business innovation. An unparalleled opportunity to explore sustainable, experiential, and customized proposals, but also smart and hyper-technological. The next-generation away-from-home and hospitality structures, the ultimate symbols of new lifestyles around the world. From 4.0 technology such as automation or artificial intelligence to changes in tastes.
What is the visitor profile?
One of the most relevant categories of visitors is composed of distributors, resellers, exporters, and importers. We also noticed an increasing presence in recent years of representatives from away-from-home businesses such as restaurants, fast food and street food, self-service restaurants and company canteens. Coffee bars, pastry-makers, and gelaterias are a staple feature in our attendance and they are more and more complemented by large-scale retail and shopping centers. Last but not least, we shouldn’t forget professionals such as Architects, designers, and contractors, consulting firms and services that are a very important component attracted by the new trends presented. And, of course, chefs, baristas and pastry and gelato maestros, that are the absolute protagonists in many of our events. The international outlook of the Fiera Milano show is further highlighted by the significant number of hosted buyers that will attend. Thanks also to the collaboration with ICE Agenzia, there will be more than 1,500 operators from 80 countries, with 80% turnover, coming mainly from the USA, Canada, the Middle East, UAE, China, and Russia.
Which are the more relevant tradeshows in the sector?
The sector is very diverse and numerous events are held in different countries. Hostmilano is one of the oldest and has earned over the decades a role as a worldwide reference, and for this reason, we created a special format called Food & Hospitality that brings the Italian hospitality style to India and China. We also present our expertise in many events around the world and, among the most recent ones, I’d like to mention World of Coffee in Berlin and Amsterdam for Europe, The Hotel Show, Dubai in the Middle East and the International Restaurant & Foodservice Show of New York in the USA. We were also present at events in important emerging markets, like Abastur in Mexico City.
Can you give us some participation results from the last edition? How many visitors attend? and, from how many different nationalities they are?
The results of the 40th edition are best shown by numbers: professional visitors totaled 187,602 (+24.3% compared to 2015), of which 38.8% were international guests from 177 countries (72,699, +20.4% compared to 2015). Double-digit increases from non-European countries: the area generating the highest visitor increase in Oceania with +52,8%, followed by Latin America, +31%; the Middle East +25,8% and Africa, +11%. As regards the single countries we must mention the Asia Pacific area with +66% from Australia, followed by Japan, +41% and New Zealand, +19%. From the Middle East worth mentioning Israel, +38%, and from Latin America Brazil, +6%. Great success also from the focus countries of this edition: +38,5% from Canada, +6,8% from the EUA, and +32% from the USA.
As well as the European countries, China, the USA, the Russian region and the Middle East ranked among those generating the highest visitor flows. Not to mention substantial numbers from particularly distant or unusual countries such as Australia, New Zealand, Cambodia, Polynesia and several African countries like Botswana, Burundi, Eritrea.
More than 20 the new countries present at the show for the first time, such as Christmas Island, Mariana Islands, Samoa; from the Indian Ocean, visitors from Seychelles, and from the Himalayan slopes visitors from Nepal, from Sub Saharan Africa visitors from Rwanda, Zambia, and Zimbabwe.
The exhibition floor was mostly made up of purchasing managers and company decision-makers, also from far-away markets, notably including over 1,500 hosted buyers with specifically chosen profiles from all over the world, some of whom had been identified also thanks to close collaboration with the ITA-ICE Agenzia.