The show attracts exhibitors from many segments of the sector; can you give some tips for those exhibiting for the first time, not just at HPI, but in the UK?
Exhibiting is one of the most effective marketing activities available to you, and being at HPI will give you exposure to an audience of over 3,500 of the hungriest businesses, and therefore gives you the invaluable opportunity to talk to them face-to-face.
My advice to inexperienced exhibitors would be to remember the three Es; Engage, Entertain, and Enthuse. Having attracted a visitor to your stand, you need to engage with them, form a connection; entertain them and provide them with something they haven’t yet experienced; and show your enthusiasm for your brand and what you can do for them –passion can contagious – make sure they catch yours!
The exhibition provides an exclusive seminar schedule... can you recommend us one in particular?
Every seminar at the show provides something different, but they’re all equal in the level of information, insight, and knowledge they offer to visitors. This year’s schedule covers more than ever before, and no stone has been left unturned when it comes to educating or inspiring our visitors, so picking out one seminar, in particular, is an impossible task!
What does HPI mean to the industry?
The show is widely recognised as being the leading event for holiday park owners to find the critical information and resources to build and grow their business, meet the suppliers that can influence their fortunes, discover the latest market trends, and secure the guidance and insight they need to rise above the competition.
What makes the show unmissable?
The UK holiday park industry is one of the most exciting and rapidly developing around and any business that’s grown in the right way provides lucrative rewards. Holiday Park and Resort Innovation show you exactly how to do this with the most entertaining and interactive industry exhibition. One day with HPI could have a significant impact on your future.
What are the participation results from the last edition?
Last November’s edition of Holiday Park & Resort Innovation attracted 3,000-holiday park owners, managers, and professionals to the NEC Birmingham.