When it comes to the Live Theatre, entrants can expect some exciting new competitions including the Vegan Challenge, Cheese Starter and Breakfast Power Bowls in addition to team challenges alongside returning favourites such as the Street Food Challenge.

Another new element, The PS100 Culinary Showcase, will demonstrate the impressive culinary skills within the public sector. Chefs and cooks will have one hour to produce a main course and a dessert using the same key ingredients but will be constrained by both the budgets and nutritional guidelines faced daily in their own particular areas of work, be it care, education, hospitals or otherwise.

Junior La Parade des Chefs is also set to return, with mentored brigades consisting of competitors aged 23 or under tasked with preparing a three-course lunch menu for 100 covers with £2 from each dinner going to the charities Just A Drop and Hospitality Action.

2017 also sees the return of the Staff Canteen Live; a chance for visitors to get up-close-and-personal with some of the UK’s best known chefs as they create recipes from their respective repertoires.

Birmingham’s very own Glynn Purnell and his dedicated pastry chef, Luke Butcher, lead a stellar line-up, including: The Beehive’s Dom Chapman; Brad Carter of Carters of Mosley; Beverley Dunkley and Julie Sharp from high end chocolatiers, Callebaut; Shay Cooper of The Goring Hotel; Hywel Jones of Lucknam Park Hotel; Nick Edgar from Cumbria’s The Samling; Cliveden House’s André Garrett; Mark Abbott from Midsummer House and Adam Reid from Adam Reid at the French.

The show attracts exhibitors from many segments, can you give some tips for those exhibiting for the first time, not just in Great Hospitality Show but in NEC Birmingham?

The most effective tip is to prepare what you want to achieve out of the show, tell your team what it is, and measure the results.

Who can attend the show?

The show is open to anyone who works in this great industry. Visitors can pre-register for the Great Hospitality Show 2017 now at the official website. 

During the exhibition, we can also enjoy many activities: classes, live presentations, awards. Do you recommend us an activity in particular?

Find a relevant mentor and spend 20 minutes with him or her. It may be the most productive 20 minutes of your business year!

Lastly, can you give us some participation results from the last edition?

In 2015 visitors came in their droves from across the UK to join in the festival of innovative new products and show-stopping new attractions – contributing to a giant 20 percent rise in attendance, compared with previous years.  Visitors and exhibitors alike were unanimous in their praise of the show’s “special atmosphere” hailing it as “inspirational”, “the best yet” and “the only place to source hospitality’s newest products in 2015”.