Can you give some tips for those exhibiting for the first time, not just in in-cosmetics Asia but in Bangkok? (customs, business etiquette, venue rules...)
Make sure your promotional material gives concrete information about your products and outlines tangible benefits vs your competitors rather than using “fluffy” marketing messages. Also, as Thailand is still in mourning following the recent passing of King Bhumibol Adulyadej, exhibitors are kindly requested to adhere to an appropriate code of conduct in honour of the deceased King. This will include the avoidance of organised celebrations during the show.
During the exhibition, we can also enjoy many activities... Do you recommend us an activity in particular?
Open exclusively to cosmetic manufacturers who work in R&D, the Formulation Lab is a must as you can learn hands-on formulation. The Innovation Zone is also a must and so are the Marketing Trends presentations.
What represents your tradeshow for the annual calendar of the industry? And for the city? (I mean its economic and social repercussion)
We think we will bring 10,000 participants together (visitors and exhibitors) a good proportion of which from the rest of Asia, Europe and North America so this constitutes a considerable amount of additional business for hotels and airlines. As mentioned earlier, the event is very strong on education so we are supporting the development of the personal care industry in Asia.,
Give us some reasons to don't miss the show.100% free education
- Up to 400 suppliers
- Fantastic networking opportunities
- Thailand is an international hub, it’s inexpensive and a great holiday destination after 3 hard days’work at the show!
Lastly/finally, can you give us some participation results from the last edition?
- 7486 unique visitors (11% Thai, 89% international)
- 385 exhibitors
- 5095 m2