In-cosmetics Asia 2024

Bangkok International Trade & Exhibition Centre (BITEC) , Debaratana Road 88
Bangkok (TH)

In-cosmetics Asia: the trade show

in-cosmetics Asia is the leading Asian event for personal care ingredients. Every year international suppliers showcase their products to more than 6,000 Asian cosmetic manufacturers and distributors.

Senior decision makers and technical experts attend to find new ingredients and benefit from the unrivalled, free educational program to talk about new launched ingredients, innovative formulation concepts, consumer insights and personal care trends.

In-cosmetics Asia editions

In-cosmetics Asia 2024 From to Bangkok International Trade & Exhibition Centre (BITEC)
In-cosmetics Asia 2023 From to Bangkok International Trade & Exhibition Centre (BITEC)
In-cosmetics Asia 2022 From to Bangkok International Trade & Exhibition Centre (BITEC)
In-cosmetics Asia 2021 From to Bangkok International Trade & Exhibition Centre (BITEC)

Anti-pollution and halal ingredients on 2016's edition of In-Cosmetics Asia

In-Cosmetics Asia, it's one of the most important and powerful trade shows in Asia, especially for the cosmetics industry. Unlike other trade shows, In-Cosmetics Asia focuses on the cosmetic's ingredients, studying the best way to improve the quality of personal care products.

Their next edition will be celebrated on November, for this reason, we talked with Ivan Rahal, Head of Marketing of In-Cosmetics Group, who told us all the novelties and trends of this year.

In-cosmetics Asia is an international platform for people who search the best ingredients and materials for their personal care, what do you think that stands out from other similar shows?

The fact that the event is niche and focused on ingredients, unlike other broader beauty shows. Also, the show offers 100% free education from marketing trends to the hands-on formulation in a lab where delegates are guided by experts. This means that visitors from overseas have 2 reasons to visit:

  • meet suppliers, many of which are new every year and source new ingredients
  • enhance their technical and marketing knowledge.

There is also a focus on new ingredients with up to 40 of them showcased in the Innovation Zone.    

The show is also the perfect place to discover new products for autumn and Christmas business. What are the coming trends?

Trends in the industry include multi-functional ingredients, anti-pollution ingredients, halal ingredients and an increased focus on natural and organic as well as ethically sourced and sustainable ingredients.

And on the same line, what can you highlight from the next edition? Are there more novelties like the Education Programme or Innovation Zone in 2015 edition?

There will be a new area of the show called “Spotlight On” which will focus on anti-pollution, halal and French ingredients. We will also have over 60 new exhibitors from all over the world from Australia to Japan, Latvia or Portugal amongst others.   

Can you give some tips for those exhibiting for the first time, not just in in-cosmetics Asia but in Bangkok? (customs, business etiquette, venue rules...)

Make sure your promotional material gives concrete information about your products and outlines tangible benefits vs your competitors rather than using “fluffy” marketing messages. Also, as Thailand is still in mourning following the recent passing of King Bhumibol Adulyadej, exhibitors are kindly requested to adhere to an appropriate code of conduct in honour of the deceased King. This will include the avoidance of organised celebrations during the show.   

During the exhibition, we can also enjoy many activities... Do you recommend us an activity in particular?

Open exclusively to cosmetic manufacturers who work in R&D, the Formulation Lab is a must as you can learn hands-on formulation. The Innovation Zone is also a must and so are the Marketing Trends presentations.

What represents your tradeshow for the annual calendar of the industry? And for the city? (I mean its economic and social repercussion)

We think we will bring 10,000 participants together (visitors and exhibitors) a good proportion of which from the rest of Asia, Europe and North America so this constitutes a considerable amount of additional business for hotels and airlines. As mentioned earlier, the event is very strong on education so we are supporting the development of the personal care industry in Asia.,

Give us some reasons to don't miss the show.100% free education

  • Up to 400 suppliers
  • Fantastic networking opportunities
  • Thailand is an international hub, it’s inexpensive and a great holiday destination after 3 hard days’work at the show!

Lastly/finally, can you give us some participation results from the last edition?

  • 7486 unique visitors (11% Thai, 89% international)
  • 385 exhibitors
  • 5095 m2