CIFF, or what is the same, Copenhagen International Fashion Fair, is the leading and most innovative platform in northern Europe, which show carefully curated areas for premium brands: kids, raven, showrooms and more! The show takes place twice a year and soon will take place the Spring/Summer edition (August 10-12). So if you don't want to miss a detail about the coming trends to be shown at CIFF 2016, pay attention to our interview with the organizers of the fair.
CIFF is the first fashion fair in Europe. But, what makes it different from other similar events?
At CIFF we always strive to push the limits and innovate the way a traditional trade show is viewed in general. From our unique build-up to our special collaborations we introduce something new an fresh every season.
What represents CIFF for the annual calendar of the industry?
CIFF takes place in February and August and gives the buyers and visitors a good fundament to take their time with the brands they are interested in, which is something we get a lot of positive feedback on. The buyers and brands are able to build solid relationships and not rush through their buying and selling.
Can you give some tips for new exhibitors both in the show and in Copenhagen?
Basically, we always recommend to be yourself and think about what makes your space/appearance stand-out. It’s all about catching the buyers attention, storytelling and selling your collections. Copenhagen is very down-to-earth so everybody is easy to talk to and approach, which also is reflected in the nice vibe and atmosphere at CIFF.
What are the highlights of CIFF next edition?
This season we are once again jam-packed with so many great brands in every section of the fair, and we are looking forward to welcoming buyers and press to another vibrant and innovative fair. We have a lot of cool special projects once again, from Lulu Kennedy (Fashion East) curating two areas with talented brands, to BEAMS Japan hosting a cool space with 8 handpicked Japanese menswear brands.
Give us some reasons to don't miss the show.
You should never miss a CIFF show! Besides all the very cool brands we have a signing, you shouldn’t miss the special project we have with Maja Weiss from Vetements, who will be doing something very different and out of the box.
Finally, give us some participation results from the last edition
When we wrapped the show in February we had a 10% increase of unique visitors and a 30% increase of buyers. Last season we had around 1400 brands participating at CIFF, incl. our permanent showrooms on 1st and 2nd floor.