CHIC (spring): the trade show
As the largest and most influential professional fashion exhibition in Asia, CHIC has been one of the most superior comprehensive resource platforms integrating functions like business negotiation, channel expansion, resource integration, international collaboration, market test, trend release, crossover cooperation, and capital connection, etc.
Over the past 27 years, leading the transformation of the industry and market, CHIC has never stopped being innovative. It has grown up together with Chinese fashion brands and has been widely recognized as the promoter and partner of the Chinese fashion industry and the market development.
CHIC functions as an indispensable platform. This role has been accentuated in the context of the fast and always changing fashion industry and consumption patterns in China. More and more fashion brands, manufacturers, fashion-related industries and terminal channels joined CHIC and obtained various achievements. Meanwhile, CHIC has expanded its exhibition functions, completely upgraded its service system and herewith enhanced the platforms' value.