Pure London, as the UK's largest fashion buying event, inspire and influence the global fashion market, reinventing itself on each season. On February 14-16 Olympia London will host a new edition and we've been talking with the organisers to bring you fresh news about all the novelties. Don't miss any detail!

Pure London is the Premier Fashion Event in UK. What makes it different from other show of its kind in the region?

Pure London is not just a 3 day show. We inform, inspire and influence the global fashion market all year round. When you join us at Pure London you become part of an exclusive fashion event backed by industry leaders including WGSN and Drapers.

Pure London Catwalk

What are the novelties for this year's edition?

February will see the launch of our re-edited layout, bringing the catwalk forward to create a new space and central aisle to the catwalk. Introducing a new Menswear at the entrance and moving Premium – now including Premium Footwear – alongside Menswear. The new layout will bring a cool, new, inspiring environment for buyers to discover new brands. We have also launched a Retail Solutions section, as well as hosting an array of artwork from Rudolf Humm to reflect our new theme ‘Pureism’

Pure London Exhibition

What Pure London means in the annual agenda of the industry?

Pure London the trend inspired London fashion tradeshow provides you with conent-rich insights, buying connections and empowers you 365 days of the year to achieve sustainable business growth. We’re a transactional show, not just a PR showcase, you can discover the products you want and order them at the show. Kelly Hussey, Head of E-commerce at Beyond Retro “The WGSN trends briefing was really good and also the womenswear catwalk. The social media seminars were really useful. Pure London is great for getting a feel for upcoming trends. London Fashion Week and Pure London are the only events that we attend.”

Pure London Exhibition Area

Who can attend the show?

Buyers and Retailers such as Debenhams, ASOS, BHS, John Lewis, House of Fraser and many more attend Pure London, as well as independent retailers and boutiques. We invite a huge amount of trade and consumer press along to the show. Students and visitors are also welcome.

Visit Pure London In Uk

Give us some reasons to visit the show.

  • We always have new brands to the show and hundreds of brands to discover over 3 days, womenswear and menswear fashion brands are selected from around the world with over 60% being international.
  • Pure London is a high-energy festival of fashion, which not only suit your business needs, but is also packed with content, inspiration and a fantastic place to meet with colleagues and make new connections.

Exhibit At Pure London

Finally, can you tell us some participation results from 2015 edition?

  • 800 brands
  • 200 exclusive, catwalks, WGSN trends and inspirational sessions.