Southeast Asia Shop & SAVM Expo: the trade show
Southeast Asia Shop & SAVM Expo, one of the most professional and influential retail industry events in the region, successfully held its third edition from October 15th to 17th, 2025, at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. The event set new records not only in scale and level of internationalization but also in industry impact. It successfully brought together nearly 170 industry-leading enterprises and innovators from over 20 countries worldwide, attracting a significant number of high-quality international buyers. The presence and opening remarks by YB Datin Hajah Lim Hui Ying, Deputy Minister of Finance of Malaysia, underscored the government's strong emphasis on the digital and intelligent transformation of the retail and vending industries.