CYCLE WEEK: the trade show
The exhibition stands are reserved for companies and organizations from the bicycle industry, tourist destinations or bicycle service providers. As collab partners, companies and organizations can get involved both within and outside the cycling sector.
CYCLE WEEK – high contact quality and visibility
CYCLE WEEK is Switzerland’s most comprehensive cycling festival, covering all aspects of cycling. Last year, the event attracted over 90,000 visitors and generated 59 million media contacts. CYCLE WEEK appeals to athletes, leisure cyclists, commuters, urban riders, professionals, and representatives of the bicycle industry. Participating companies and organizations value the high contact quality, brand and product visibility, as well as the positive atmosphere and inspiring environment, which foster a strong image transfer.