It's finally time to present the main conference of shaping food industry Vita Foods Asia. We have the pleasure to bring you an interview with Mr. Chris Lee, the managing director, GHNN Europe. He is going to tell us all we need to Know about the event and more. Vitafoods Asia will be held in Bay Sands, Singapure, between September 11 to 12, 2018.
The fair presents a B2B Networking Platform. Could you explain about it?
Vita Foods Asia brings together buyers, distributors, retailers and suppliers to do business and uncover high-quality, innovative dietary supplements and functional food and beverages.
The show provides opportunities to learn, to discover new products and services, as well as to connect and network with people across the entire spectrum of the nutraceuticals industry, from research, to product development and manufacturing, to branded finished products.
There’s also opportunity to seek out and obtain advice to establish a business in the industry, including regulatory advice, and advice on exporting and importing.
What are the latest trends in the shaping food Industry?
Our show is dedicated to the nutraceuticals industry. By 2022, market research suggests that the global market for nutraceuticals may reach US$302,306 million. The opportunity is great because the market is for foods and beverages that could help to prevent or treat diseases.
There is a growing demand for nutraceuticals in functional foods and beverages. Japan and increasingly China, India, Australia, Korea, Thailand and Vietnam, are collectively growing the nutraceuticals market in Asia-Pacific by 7.5% year on year, rapidly expanding opportunities for development in the sector. This is expected to increase to 9.9% CAGR by 2025, and Euromonitor estimates the regional market will reach US$89.63 billion by 2021.
Consumers, who now positively link health to diet, are creating demand for nutraceuticals in functional foods, beverages and dietary supplements. Such ingredients include pre-biotic and pro-biotic vitamins, minerals, fibres, proteins, omega 3 and structured lipids, amino acids and various other ingredients.
Vitafoods Asia is a key showcase and source for these ingredients, which are created from applied research and designed to be of high quality.
Key components of the exhibition include high-quality, innovative dietary supplements and functional food and beverages from a showcase of over 300 exhibitors. The products help to improve health, wellbeing, physical and mental health and include energy drinks to meal replacement bars, chewable supplements to effervescent tablets and everything in-between.
Moreover, there is a New Products Zone where one can discover the latest innovations and market successes in ingredients and finished products. At Vitafoods Asia you can source and taste the very latest products to hit the market at the Tasting Bar.
What news have you prepared for the 2018 edition? What are the highlights?
The highlights of Vitafoods Asia include our visitor attractions, where visitors can learn more about ingredients for nutraceuticals.
A key attraction will be the Omega-3 Resource Centre, were visitors can learn about the new options for Omega-3 available on the market and even obtain an Omega-3 blood test free of charge!
One exciting place to visitors can go to is to taste the very latest products to hit the market at the Tasting Bar.
A place to discover the latest breakthroughs in probiotic technology, including new areas of product development and consumer analysis, at the Probiotic Resource Centre, which happens for the first time at Vitafoods Asia.
Vitafoods Asia’s Life Stage Theatre addresses matters of healthy ageing by delivering expertise on the specific nutrition requirements that are needed from infancy until later in life. This is also a place to go for sessions on regulatory guidance and marketing strategies as they relate to specific life stages.
At the Global Health Theatre visitors can learn about the impact of the modern lifestyle on nutrition and diseases, and how food fortification is addressing these issues, as discussed by industry experts. Responsible nutrition, importance of fortification & fortified foods, impact on the glycaemic index, as well as the packaging of nutraceuticals into functional foods, will be discussed, among other topics.
The Vitafoods Asia Conference is another chance to learn from academia, government and industry leaders. The conference is structured to help participants maximise their learning in line with their career interests, dedicated conference tracks will guide participants towards talks on research and development, business and marketing strategies, and digestive health. Attendees can learn how to address challenges to do with market entry and regulation.
What are the advantages of exhibiting at Vitafoods Asia 2018?
Vitafoods Asia attracts a sophisticated audience that is hungry to learn about the latest innovations and developments for nutraceuticals products.
A key advantage for exhibitors is that Vitafoods Asia attracts visitors from over 60 countries, some 5,500 highly targeted visitors, that primarily originate from Asian countries.
We also encourage startups and innovators to participate at Vitafoods Asia. It’s a unique show where we have a New Products Zone, for example and we have a New Exhibitors Zone, where we encourage companies that have not exhibited before to take a chance on Vitafoods Asia.
Can you give us some tips to take the best out of visiting this event?
Sure. Download the Vitafoods Asia app when you get your registration confirmation letter. It will help you plan your visit and connect with the people that you really need to see.
Also, there are a number of ancillary events occurring alongside Vitafoods Asia, from lunch briefings, to a hospitality suite hosted by DuPont, awards and networking events, you can even attend a yoga class!
How to apply to exhibit or attend?
Visit vitafoodsasia.com. There’s a registration tab to register as a visitor. If you want to exhibit, we encourage you to consider a couple of things; first, then you can make an inquiry and one of our sales people will get in touch with you.
Lastly, can you give us some participation results from the last edition?
We have over 300 exhibitors that range from showcasing Ingredients & Raw Materials to Branded Finished Products; Contract Manufacturers & Private Labellers as well as Services & Equipment providers. In 2017, we attracted 5,500 visitors, primarily from Asia, who attended representing over 60 countries.