IMATS London: the trade show
IMATS, the International Make-Up Artist Show, is arguably the world's largest gathering for make-up artists from around the world.
Launched in 1997 by the publisher of the magazine Make-Up Artist, IMATS provides make-up artists with a space where they can access a diverse range of products and education from industry leaders. The show also offers live demonstrations, new products launches and opportunities for socializing with other professionals.
This event is held six times annually: in London, New York, Los Angeles, Vancouver, Sydney and Toronto.