Africallia: the trade show
Africallia 2016 brought together 378 companies (with 449 participants) from 22 countries on 4 continents (Africa, America, Asia and Europe). A total of 5011 formal B2B meetings were achieved and 450 informal meetings identified.
Is a regional forum with a special focus on ECOWAS countries. On the one hand, it allows West African businesses to interact and create business linkages. On the other hand it appears as an ideal platform for foreign companies to explore the West African huge common market.