If you are going to participate in the 2nd edition of NATPE Miami, whether as an exhibitor or as a visitor, you will like to know all the details for the next edition of the show, specially dedicated to the television community. We have been interviewing the organizers, and even they are already very busy with last preparations they give us some tips as well as some advances about the novelties wi can find at NATPE Miami 2016, held at the Fontainebleau and Eden Roc Miami Beach Resort between January 19-21!
What are the novelties of the next edition?
NATPE President and CEO Rod Perth confirmed expansion of the market and conference to the Eden Roc Miami Beach Resort to accommodate the overall growth. And the conference and market will bring together every sector of the industry under the banner theme, “Be Creative. Be Fearless. Be Ready.”
There are 29 new exhibitors from virtually every sector of the business attending the conference for the first time. Because of this demand, Perth also noted that all of the Fontainebleau tower suites have sold out with very few booths and meeting tables still available on both the Market Floor and within the Fontaine Ballroom, respectively.
This year’s conference features sessions and events with a focus on scripted television, including a session on the first day titled “The Business of Scripted.” Within the Storytellers and Shaping of Pop Culture track, NATPE has lined-up a slate of intimate conversations showcasing major creative forces spanning numerous genres of television. Powerful combinations set to take the stage in Miami this year include chats with: Legends Norman Lear and Quincy Jones; non-scripted talents Kris Jenner and Todd Chrisley; showrunners Graham Yost (The Americans), John Eisendrath (The Blacklist) and Howard Gordon (Homeland); and Michelle Ashford (Showrunner, Masters of Sex), Ilene Chaiken (Showrunner, Empire), and Sarah Treem (Creator, The Affair).
After a successful debut last year, NATPE REALITY is back and expanding from one to two days. Officially the first reality and formats market of the year, NATPE REALITY will be the epicentre of the non-scripted world with a programming track overflowing with big names and breakthrough ideas. NATPE has curated this dedicated track to provide conference attendees with access to reality executives, cutting-edge information and insights on the latest trends in reality programming.
A highlight of this two-day track is the 2nd Annual NATPE REALITY Breakthrough Awards. This luncheon event will honour those reality programs that “broke through the clutter and made noise” in the preceding year becoming part of the cultural conversation and generally altering our perception of what’s possible in the genre. Perth also announced Howie Mandel (America’s Got Talent) as the returning host of the award show along with the following finalists in five categories:
3 reasons why NATPE Miami is a must attend the show...
- NATPE continues to provide access to the shared knowledge needed to anticipate how the industry is evolving. One of the many highlights of the Platform Accelerated track is the session “I Want What They’re Having,” featuring Chris Williams (Chief Audience Officer, Maker Studios), Chris Jacquemin (Agent, Digital Media, WME), Jordan Gilbert (Head of Digital Programming, Lionsgate) and Harley Morenstein (Creator, Epic Meal Time). The panel will bring together this accomplished group to discuss how to bridge the divide between traditional and digital in views, audience appeal and gravitas.
- NATPE’s continued emphasis on digital and mobile has expanded to include a broader focus on the conference. In the Game Changers track, digital is on display in “The Rise of New OTT Platforms” with David Freeman (Co-Head of Digital Talent, Packaging, CAA), Seth Laderman (EVP & GM, Comic-Con SVOD, Lionsgate), Evan Shapiro (Executive VP, Digital Enterprises, NBCUniversal), Jimmy Maymann (President, Content & Consumer Brands, AOL), Floris Bauer (Senior Advisor, Otter Media) and Ben Relles (Head of Comedy and Unscripted, YouTube).
- One of the ways NATPE will address the importance of mobile in the content business includes “Cracking the Mobile Code and Its Perceived Return on Investment”, which features Marcel Reichart (EVP RTL Digital Hub, RTL Group, and EVP, Digital Development and Partnerships, Bertelsmann), Allie Kline (CMO, AOL), and Tom Pickett (CEO of Ellison/AT&T), for a sharply focused look into the future of mobile monetization.
Why am I interested in exhibiting at NATPE Miami?
NATPE inspires the growth and success of the content development, creation, production, financing and distribution across all platforms through interdependent marketplaces where industry powers gather to offer insight and make deals. NATPE is the leader in developing international markets and conferences for the entire spectrum of the dynamic content business.
NATPE represents an opportunity to get your company, product or service in front of decision-makers who are charting the course for the content creation, delivery and technology of tomorrow.
What I have to know to exhibit in Miami
We strongly suggest that you read the manual carefully as it contains valuable information and forms required for your participation. Please take the time to familiarize yourself with important deadlines, specifics for your particular exhibit option and our list of vendors & services, including Freeman, our official contractor company.
What is the visitor's profile?
Buyers looking for content as well as the biggest names, brands and companies from all over the world, content creators or distributors looking for their next hit.
Some participation results from the last edition
- 230 exhibitors from 62 countries
- 107 from America
- 123 international
- 5,500 attendees