Masters Expo 2023

RAI International Exhibition and Congress Centre , Europaplein 24
Amsterdam (NL)

This edition has been cancelled due to unforeseen circumstances, we hope to be able to publish the new dates of the upcoming edition soon

Masters Expo: the trade show

The opening night of the first Masters of LXRY (then known as Millionaire Fair) took place in December 2002 in the Amsterdam Passenger Terminal. It was the start of one of the most talked about events that Netherlands has ever known.

The rich history of this large luxury event now brings us twelve years later, to Masters of LXRY 2014. The biggest in size since the crisis erupted in 2008 (5,000 square feet larger than last year).

Masters of LXRY is more influential than ever. Hip & happening more than ever. It's the place to be for national and international luxury industry. A place where all the big names from the world of art, interior, fashion, design, innovations, gastronomy, jewelry, cars and watches are available. Tens of thousands of enthusiasts and collectors from home and abroad visit Masters of LXRY.You must visit Masters of LXRY to feel it. It's about entrepreneurship, courage, creativity and quality to want to make the distinction between good and great, between ordinary and extra. Somewhere between dream and reality, where everyone is welcome!

Masters of LXRY, the name says it all: 'Masters' are the participants' LXRY "their playing field. Be there.

December 2014 Edition:

The opening night of the first Masters of LXRY (then known as Millionaire Fair) took place in December 2002 in the Amsterdam Passenger Terminal. It was the start of one of the most talked about events that Netherlands has ever known. The rich history of this large luxury event now brings us twelve years later, to Masters of LXRY 2014. The biggest in size since the crisis erupted in 2008 (5,000 square feet larger than last year). Masters of LXRY is more influential than ever. Hip & happening more than ever. It's the place to be for national and international luxury industry. A place where all the big names from the world of art, interior, fashion, design, innovations, gastronomy, jewelry, cars and watches are available. Tens of thousands of enthusiasts and collectors from home and abroad visit Masters of LXRY.You must visit Masters of LXRY to feel it. It's about entrepreneurship, courage, creativity and quality to want to make the distinction between good and great, between ordinary and extra. Somewhere between dream and reality, where everyone is welcome! Masters of LXRY, the name says it all: 'Masters' are the participants' LXRY "their playing field. Be there.

Masters Expo editions

Masters Expo 2020 From to Amsterdam RAI
Masters Expo 2019 From to Amsterdam RAI
Masters Expo 2018 From to Amsterdam RAI
Masters Expo 2017 From to Amsterdam RAI

Masters of LXRY, the VIP Trade Show comes back to Amsterdam on December!

From the 10th to the 14th of December, Masters of LXRY will host the 14th edition of Europe’s biggest premium lifestyle fair. Over the years, this event has come to be known for bringing together the most prominent people in the fields of art, interior design, gastronomy, jewellery, watches, boats and cars.

Don't stop reading to discover everything you need to know either as a visitor or as an exhibitor...

Masters Of Lxry 2015 Campagnebeeld

What are the novelties of the next edition?

  • This year’s edition will be the biggest in the history of Masters of LXRY covering over 30.000 m2 of the Amsterdam RAI.
  • This year, Masters of LXRY places greater emphasis on design. This includes anything from extraordinary bathroom accessories to unusual doorknobs. No matter what kind of design you’re looking for, Masters of LXRY’ll definitely inspire you.
  • Last year, Gassan presented the biggest stand ever. However, that information is already outdated. This year the best family-run company in the Netherlands will present the most beautiful brands of watches and jewellery in a stand that will spread over 1000m2. As usual, Gassan will launch a large number of spectacular new products - And celebrate the 10th anniversary of the Gassan 121-cut, Gassan and Qlocktwo developed a special edition of the QlockTwo in Gassan’s characteristic shade of blue.

Exhibition areas and special activities

  • Art Avenue - a place shaped by prominent artists where quality is key.
  • House of Limiteds - House of Limiteds comprises 640m2 of extraordinary and exclusive brands, unique limited editions and absolute must-haves.
  • The Gallery - features extraordinary projects in a variety of fields such as interior design, electronics, fashion and lifestyle.
  • The market - is the place where entrepreneurial Masters show what new luxury is. This is where you’ll find companies with a passion for craftsmanship and quality.
  • Fashion World - is the most fashion-centred concept at Masters of LXRY.
  • Lxry Lobby - where you can relax in the full-flat chairs from the new KLM World Business class by Hella Jongerius or admire the new BMW 7 Series, which, according to experts, is the best luxury car BMW has ever built.
  • The world of luxury cars and yacht building - grand and striking stands filled with the ultimate supercars at this year’s Masters of LXRY. There are so many great yachts to choose from, especially if you dream of owning your own boat.
  • Gastronomic experience - The increased demand for luxury food and drink made Masters of LXRY decide to build no fewer than 12 large restaurants.
  • Parties and drinks dos - Every year, the official opening of Masters of LXRY takes place during the VIP-Night, the party of the year. The night is full of surprises, special guests, music, dance and food and drinks.
  • Business Monday - Monday the 14th of December will be the biggest networking day in the Netherlands, Business Monday.

Masters Of Lxry 2015 Art


3 reasons to visit Masters of LXRY

  1. The fair’s visitors will be treated to five days filled with unique experiences set in a landscape of beautifully designed stands.
  2. They’ll be able to enjoy exclusive product launches, limited editions, the latest trends in travel and interior design and the latest cars as well as fashion shows, networking events, live music and the culinary creations of a variety of chefs.
  3. Nowadays, many leading companies and promising new talents consider Masters of LXRY to be the ideal event at which to present their new products to the general public. Then you will have the chance to meet all them under the same roof!

Benefits to exhibit here?

Masters of LXRY is more influential than ever and select leading companies for upcoming new talents Masters of LXRY as the stage to present annual launches to the general public.

Masters of LXRY comes to entrepreneurship, courage, creativity and quality to want to distinguish between good and great, between ordinary and extra. Somewhere between dream and reality, where everyone is welcome. Masters of LXRY, the name says it all: 'Masters' are the participants' LXRY "their playing field.

What benefits brings Masters of LXRY to the city?

The interest in Masters of LXRY has increased considerably since the introduction of our new concept. In the world of luxury and lifestyle, Masters of LXRY is more influential than ever. It also helps to put Amsterdam on the map as one of Europe’s most unique cities.

Masters Of Lxry 2015 Jaguar Land Rover

What makes Masters of LXRY different from other events of its kind?

Make sure you’re part of Masters of LXRY 2015. As the name suggests, the participants are “Masters” and “LXRY” is their playing field.A few of the masters you can expect to meet will be introduced hereafter.

What is the visitor's profile?

National and international high-end companies stand shoulder to shoulder in December in the Amsterdam RAI to show their creative world. Different concepts in the exhibition provide a comprehensive array of products and services and in consequence tens of thousands of enthusiasts and collectors from home and abroad visiting Masters of LXRY.

Some participation results from the last edition

Last year the opening ceremony hosted 5,000 VIP guests, more than 300 exhibitors and hundreds of journalists and photographers.