Expo Brasil Feira: the trade show
March 2013 Edition:
The Fair 1-99 Brazil's most important business hub for the retail price of the single country. The event is exclusive to retailers, distributors, representatives, importers and industries that operate in popular retail products from $ 1.00 to $ 99.00.
The fair is biannual, with editions in March and October, when the Pavilions in Expo Center Norte - São Paulo.
Characteristics of the sector:
- The stores of $ 1.99 form the largest retail network in the country, with about 45 000 establishments around the country.
- The mass of consumers is at the base of the social pyramid and represents almost 60% of Brazilian workers with a formal contract (SESI).
- There are about 50 million workers earning 1-3 minimum wages.
- The industry moves almost U.S. $ 8 billion annually.
- Since 2000, when the Fair Brazil 1.99 was released, there was a 60% growth in number of stores sector.
- The Brazilian industry is one of the few in the world to compete with the production of Asian countries.
- The stores of $ 1.99 is a great deal for anyone looking to undertake.
