WSA@Magic February 2018

Las Vegas Convention Center - LVCC , Paradise Road 3150
Las Vegas (US)

WSA@Magic: the trade show

WSA is a fair held several times a year by the World Shoe Association dedicated to the professional footwear.

Focusing on retail’s hottest market category, WSA @ MAGIC is the industry’s standalone resource for Fast Fashion Footwear. With a global base of product and buyers from over 100 countries, WSA @ MAGIC boasts the hottest styles, the newest trends and the largest selection of Fast Fashion Footwear anywhere in the world.

Exhibitors profile:

Global footwear brands focused on selling “Fast Fashion Footwear” with affordable price points for women, men, juniors’ and children.

If you are a footwear retailer or apparel retailer don't miss this opportunity to enhance your store's product assortment and register to gain access to WSA @ MAGIC and the entire MAGIC Marketplace for free.

WSA presents each year developments and trends in footwear by local and international leaders in manufacture and design.

Conferences, seminars, fashion shows, presentations and awards complete the WSA trade show.

WSA@MAGIC - Dedicated to Fast Fashion Footwear

WSA@MAGIC is a semi-annual trade event held in Las Vegas by UBM Advanstar. Recently, here at nEventum, we spoke to the marketing manager for WSA@MAGIC, and she gave us the inside scoop on what to expect. WSA@MAGIC is dedicated to fast fashion footwear, has the hottest trends in fashion, and is one of the biggest trade shows in the industry. In this interview, you will learn what you need to know in order to be prepared to attend the show and learn as much as you can. If you are involved in the fashion industry, you absolutely must attend this event!

Wall of shoes at Magic 2015

What are the novelties of the next edition?

  1. The new location is in South Hall, Level 2, above branded footwear at FN PLATFORM. This unites all footwear into a single location at MAGIC.
  2. We are putting on a 2nd Night Cocktail Party and a presentation of the 2015 FIDM student scholarship recipients.
  3. There will be many international exhibitors including Spain, Italy, Turkey, China, Panama, USA and more.
  4. Complimentary hair and make-up touchups will be available, presented by the on-demand beauty services app, Glamsquad.

What are 3 reasons why people should visit WSA@MAGIC?

  1. It is the only tradeshow dedicated to fast fashion footwear.
  2. As part of MAGIC, attendees can shop for apparel and footwear in a single trip.
  3. There are unparalleled networking opportunities through seminars, events and parties.

What are the benefits of exhibiting at WSA@MAGIC?

  1. To be seen by both apparel and footwear buyers.
  2. Exposure: MAGIC has attendees from over 120 different countries.
  3. To connect with the industry’s most powerful players including media outlets, organizations and more.

Red Boot Magic 2015

Is your event invite only or is it open to the public?

It is free to register for qualified retail attendees, but not for just anyone.

How many visitors are expected to attend this next edition?

For this upcoming edition, we are expecting about 65,000 people to attend.

How did you go about choosing the location of your event?

WSA@MAGIC is now located above branded footwear at FN PLATFORM allowing buyers to shop for both fast fashion and branded footwear in a single location. With inclusion in MAGIC, the global pillar of fashion tradeshows, WSA@MAGIC allows buyers to shop for both apparel and footwear at one place and time, and allows exhibitors to reach both apparel and footwear buyers.

What advertising methods do you use that you think people like and that helps lead to your success?

We advertise in the industry’s most powerful and relevant publications, have extensive email campaigns, and unique marketing opportunities including our digital look book.

Exhibit at Magic 2015

Would you say you attract a wide variety of people to you show or are they more of a specific audience?

There are a wide variety of attendees including retailers of all sizes from specialty boutiques to mass merchants from around the globe. WSA@MAGIC is the only show dedicated to fast fashion footwear, so it draws in fast fashion retailers from around the globe that our exhibitors want to see.

What tips do you have for international exhibitors?

  1. Pre-sell – Don’t wait until you are behind the booth to start selling. Start communicating with your target buyers before the show begins. Ensure they’re aware of your offerings and set appointments early.
  2. Curate – As far as booth presentation goes, less is more by clearly identifying and highlighting which products are your best-sellers.
  3. Booth Environment – Create an environment within your booth that not only exudes the heart of your brand but makes you and your team excited to be there.
  4. Network – At the end of the day “people want to do business with who they like”. Don’t leave relationship building behind the booth. Engage with your key buyers and industry colleagues at exclusive dinners, seminars, and events. MAGIC offers loads of opportunities for networking. View complete seminar and event listings at magiconline.com.
  5. Social Media – Social media is a way to get your brand in front of the world. Consumers and Retailers are using Social Media to glean an understanding of what trends are important. Leverage the power of social media to let your followers know about your presence and compel them to visit your booth through giveaways, contests, etc. Use tools such as FourSquare to create promotional incentives and generate buzz before, during and post show.

Entrance to MAGIC 2015

After speaking to the marketing manager at WSA@MAGIC, we learned a lot about the show that is beneficial to know before attending. With a base of products and buyers from over 100 countries, WSA@MAGIC is the fashion trade show to attend. You will gain knowledge on how to be successful in the fashion industry, and you will be able to speak to people who have already been in your place. Make sure you are prepared before attending the trade show and you will learn so much.